Trade shows bring your business in direct contact with potential customers. A trade show is a great opportunity to interact personally with your target audience and create a favorable impression about your business. To market your product at a trade fair, you need a booth and displays. The booth will house your product, promotional literature and displays. The displays will showcase your advertising slogan, product information and other graphics. You have two options to source the booth and displays – buy them or go for trade show booth rentals. The latter option is especially useful if you will be using the booth infrequently or just for one trade show. Here is a look at the advantages of booth rentals.

Renting is cheaper than buying

Compared to buying a trade show booth, renting is a smarter option especially for smaller companies. Not every company can afford to buy a trade show booth as it involves quite a big investment. Smaller companies and start-ups prefer renting to buying for keeping costs low. In case of renting, you can choose a highly customized, top-quality booth to impress your customers without spending a small fortune.

Trade show booth rentals also give you the opportunity to test whether a trade show can add significantly to your marketing efforts. After such trials you can think about buying a trade show booth.

Flexibility

Renting a trade show booth gives you the flexibility of using new and unique designs each time you participate in a trade fair. It is especially useful if you are participating in trade shows around the world. You can choose booths based on structure, size and height for different trade shows. For unique presentations and a fresher look it is best to rent booths and stay cost-effective at the same time.

No transportation and storage hassles

When you buy trade show booths and displays, the responsibility of transporting them to different venues lies solely with you. When you go for trade show rentals the company will provide all these services, the charges for which will be included in your overall rental costs.

In case of buying a trade show booth, there are issues associated with its storage space and costs. This can bring in more expenses if you do not have enough space in your office to store the booth. A trade show rental is a better option in such cases. You can simply return the booth after your show, which relieves you from all headaches of storing it. You are also spared the shipping costs and the associated risks of damage when you opt for rentals.

When you buy a trade show booth, you are responsible for maintaining it properly for use at upcoming and future events. The associated maintenance costs can be rather high, based on how often you will be using the booth.

Trade show booth rentals offer numerous advantages when compared to an outright purchase. Renting not only saves you money but also rids you of storage and maintenance hassles. The service levels provided by trade show rental companies also make renting a viable option.

Author Bio: Adfab Exhibit Group offers roll up banner stands in Toronto, Ontario, Canada