Retail has grown and evolved to be quite a competitive industry. Even retailers who sell a unique item still have to implement methods that will help them generate sales and gain a competitive edge. Now, with competitors so close to one another and the effects of the online retail industry, there is always someone who is aiming to draw in the customers of other businesses. As well, because more consumers are spending their money more cautiously, you have to be able grab their attention when marketing a product or service. When it comes to in-store marketing of products, one of the most effective ways of attracting customers is using retail showcase displays.

There is much involved in creating retail showcase displays that attract customers browsing your store. Visual presentation is a key part of creating a display that will draw in customers. For instance, when creating your retail showcase, you have to make sure that the display catches the eye and interest of the consumer and not create confusion about what message of the display. The display should be colorful and vibrant and not boring or bland. You should have a distinct focal point when designing your retail showcase. Make sure you emphasize what you want the viewer to notice first. That is, the one main feature you want the customer to notice when first glancing at the showcase. Make sure the new product and main focal point is attractive, eye catching, and will bring customers to the display.

When creating your retail showcase, you may want to use either a table or window display. Make sure the display is not too low. It should be positioned at eye level to the customers or they will just walk by not realizing there is a display. As well, place your products and other items in a professional and organized design. You may want to first draw your layout design to get a better idea of where you will place everything. In addition, you have to decide if your layout will be vertical or horizontal, if products will be arranged in a circular, straight, or curved line shape, and you have to decide if your design will have a variety of features or just one feature. You may want to draw various shapes to figure out which one will be appealing.

When creating your retail showcase, you want to make sure you create optimum visual balance. Make sure colors do not clash with one another. Light colors give a lighter appearance than dark colors. Small objects give a lighter appearance than larger objects. Many people will place larger and darker items close to the bottom of the display with smaller and lighter color items near the top of the display. It makes the display more attractive and balanced. Placing too many items or mixing items will make the display look too disorganized and unprofessional. It is important to create a balance as it stimulates a customer\’s curiosity when they respond to the visual cues presented in the display. You also want to make sure you use the appropriate store fixtures and lighting that will add appeal to the display.

Finally, it is important not to overdo it. You want to attract attention not overwhelm the customer. Try to keep it professional and simple such as using simple rows to showcase merchandise. Your goal when using retail showcases should be to catch customer\’s attention, draw them into the display, find what they are looking for, and understand the showcase and product arrangement.
Implementing a few retail display design practices will help you create a professional and successful retail showcase.

Author Bio: As Canada’s top provider of retail supplies such as displays and store fixtures you can trust that you are in good hands when you make a purchase.

Category: Business
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