Effective music promotion is not possible without a website. Every single aspiring musician who wishes for some degree of success should have a website by now. When you have your own site, you have access to the entire world, and you can use your site as a tool to market yourself to every person you meet. No matter what other forms of promotion are used, nothing will be as effective as your site and the promotional efforts you make online.

Once you have decided to promote your music online, you may be overwhelmed as to where you should begin. Your site has to be well designed and completely informative at the same time. You have to find a balance between your own personal style and the style of your music, while being as creative and unique as you possibly can. It is so important to be able to stand out from the crowd. Just don’t go so far as to look too gimmicky, or you will lose credibility.

You would be surprised to know just how many independent musicians have been becoming successful by promoting and selling their merchandise and music online. There’s no reason why you can’t have the same amount of success.

Of course, you have to include all of your contact information on your site. Make sure that people have several options for ways to get in touch with you. Plus you have to include a bio. Include a nice history of how everything began and the story behind your music. The thing about being an independent musician is that you are totally on your own, so you will be relying totally on yourself to make everything as totally detailed as you can.

Maybe there have been some press releases or local reviews written about you. If so, you should definitely include these. You want to make it clear to any new visitors that you have an existing fan base, so any reviews you can get would be helpful. Maybe you would even like to offer a free download in exchange for reviews. People are always responsive when there is something free included. Don’t forget to include dates and locations for live shows and appearances so that people know how to come to your shows.

If you can get an email list you are golden. This is the absolute best way to keep all of your fans updated on events and promotions that you have going on at various times throughout the year. You can have an email signup page on your site to capture emails when people visit your site. If you are having trouble getting emails, this could be another thing that you would offer a free download in exchange for.

Display your best photos and video footage for people to get a better idea of who you are. Let people download clips from your videos, and of course offer your merchandise and music for sale. Use all of these tips in your online music promotion efforts and you will see a quick response to your site.

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Category: Entertainment
Keywords: music promotion