Attending trade shows and conventions is an excellent way to get your business noticed. Not only do you get to meet with potential customers, you can talk with people in your industry. This gives you a chance to share tips and ideas with others and get a feel for what is going on throughout the field. The key to a worthwhile convention experience is creating a booth that is attractive and gets the attention of those walking by. This is also one of the most challenging aspects of participating in a convention. Most people have plenty to say about their businesses once someone has shown interest, but the trick is getting a potential customer to show interest in the first place. This is where a great booth that calls out to people walking by comes in. The booth needs to be colorful, organized and filled with useful information. Literature displays and literature holders can help you create a space that is organized and informative.

When choosing your display pieces, make sure you pick ones that are professional looking and sturdy. The specifics can be determined by the type of business you run. For instance, if you have a fun business that is crafty or artistic, choose accessories that communicate a message like that. If you are in a professional field that requires you to be dry and serious, your accessories should say the same. You might think there are limited options when it comes to creating your display, but the truth is you have plenty of choices.

Next, make sure the pieces you choose do not block any products or information. Those using a combination of items in their booths will want to make sure everything is easily viewable. Put the most interesting items near the front. People are likely to take information when they walk away, but you need to get them to approach you before getting to that step. If you are trying to see a product, put it front and center of the table. People should be able to see it up close and handle it, if necessary. In the background you can include your literature, making it easy to grab as they walk away considering their future purchase.

If you are using items to hold your materials and information packets, do it in a creative way so that it will attract people to come to your booth. If you can come up with a way besides just lining them on your table, do so. Booths can get pretty elaborate and if you have the budget and the time for set-up, the more elaborate the better. Create a space that is inviting and welcoming. You want to help people feel as if they are getting a little break from the rest of the convention in your special little space. Even if it is just for a few minutes, they can come in, visit with you and learn more.

Finally, consider using items that might be unrelated to your specific business to get the attention of convention goers. Candy and plants make nice additions to a booth and get people to stop by during their browsing. Even if they do not stay long, just lingering long enough to grab a piece of candy or see if your plants are real or fake will get you into their head.

Author Bio: Ellie Lewis recently purchased several literature holders to set up at the school where her baseball team was conducting a fundraiser. She used literature displays to introduce her new boutique in the local community.

Category: Business
Keywords: literature holders,literature displays