The mailing list of a company is a very vital tool, one that is instrumental in keeping its subscribers aware of the company’s products, features and performance. Even though most of its subscribers might not be customers, a positive image radiated through the email newsletters has the potential to garner many customers. This sort of exercise directly affects the end user and his/her word of mouth publicity is very sought after. It’s clear from the above how important it is to maintain the mailing list and keeping it updated periodically.

Email marketing is one of the most effective marketing tools out there and is an integral part of your website. Although other forms of social marketing like Facebook and Twitter have become popular, email marketing still trumps both when it comes to adding value to your website. Thus, most companies with a web presence create and maintain a mailing list for this purpose. Such mailing lists risk becoming unorganized with passage of time if they are left unattended. Most companies outsource their email marketing needs to another email software company. This company is entrusted with the responsibility to create, develop and update this list.

And this is where there are chances of you losing money. Email software companies charge you according to the number of subscribers to your website, this is a known fact. More the number of subscribers, higher the price you pay them to service and maintain the list. A few email companies keep you in the dark about the total number of subscribers by inflating their total numbers. This is done by including those people to the list who have cancelled or withdrawn their subscription over a period of time. This practice leads to a highly bloated figure of subscribers.

Most email companies charge on the basis of subscriber figure slabs, whereby you have different prices for different number of subscribers. The practice mentioned above can very well push you into a higher price slab even though you don’t actually have that many subscribers. This leads to loss of money as you will be paying anywhere between 50 to 100 dollars per month to maintain your list. So if a mailing list has been in place for a long time (10 years), imagine the number of people who would have subscribed and then unsubscribed but would still be on your list. This number could well exceed thousands and consequently you would end up losing thousands of dollars over the years the list has been maintained.

This is why it is necessary to maintain and update the mailing list periodically as it will help you save money. Periodically removing subscribers who don’t open your email, haven’t logged in for a long while to your website and those who use fake email ids will help you considerably trim your mailing list. Maintaining your mailing list is a continuous process and requires adequate attention. If done properly it will add the most value to your marketing tools and of course ensure a better peace to your mind.

Author Bio: Mike Gates is a customer of HostGator. Hostgator is reliable web hosting provider. Read more about hostgator coupon at http://hostgatorcouponandreview.com/hostgator-coupon.html .

Category: Internet
Keywords: list, email, online, marketing, internet,