There are two major ways on how you can optimize your site. The first one is called the off-page optimization, and this is where link building and web promotions are included. And the other type of approach is called the on-page optimization. Between the two, it is good to start first with on-page optimization. If your pages are already prepared by virtue of helpful search engine optimization SEO services, then it would be easier to conduct off-page optimization. If you are looking to start with on-page optimization efforts, then let the following tips and suggestions guide you in your undertaking.

1. The on-page optimization move should start with a focus on the content. The content that should be included in the website should be loaded with the right and appropriate keywords, and the right number of keywords. It is not right to overstuff the content with keywords. When drafting contents for the website, it is best that the keywords should be used on the title of the content. The keyword should also be placed on the first sentence, the second paragraph and the keyword should also appear on the last sentence of the article. Also the keywords should be emphasized since the search engines have a way of telling if the keywords are important. For example, this keyword can be indicated in bold letters. And don\’t just stop with just one content. It is recommended that the site should be regularly updated and this can be done by adding new content regularly.

2. And speaking of keywords, you might want to get the services of keyword research tools. Some of these tools do come for free online, and the challenge for publisher like you is to find the best software for your own use. These tools will help you find out the best and appropriate words and phrases that you can include in the copies or the web pages.

3. Interlinking should be practiced as well. This can be done by linking the important landing pages from the different pages with the use of the targeted keywords.

4. When using navigation, it is good to just utilize simple navigational patterns.

5. The URL structure that you will adopt should be taken into consideration. The best practice is to incorporate the keywords identified in the domain name. If the keywords include \’office chairs\’ then the URL structure should appear like \’www.officechairs.com\’. And if the domain is already taken, then you can use hyphens to separate the words.

6. Use the site map to your advantage. The site map should have links to all the internal pages of the website. By having a site map, search engines can easily navigate the website.

7. Practice link building. You can exchange links with other websites that are also on the same business lines or the same industry. The higher the authority of the website, the better. And by extension, it is recommended that you try to maintain a good neighborhood. This means you should not exchange links with \’spammers\’. The key in link building is to exchange links with related websites.

On-page optimization should not be taken for granted since this is a core activity if you want to make your site relevant in the eyes of the search engines. Consider the listed tips above to complement any existing SEO services that you are currently having.

Author Bio: Seomul Evans is a Search Engine Optimization Services consultant specializing in organic SEO.

Category: Internet
Keywords: seo, seo services, search engine optimization, internet marketing, seo company