Retailers find merchandising services offered by some companies and individuals to be very useful. Merchandisers perform different duties. Some are consultants while some are concerned with improving shopping environments. A good number of merchandisers deal with attraction and retention of customers.

Improving consumer shopping experience is one of the things that give most businessmen sleepless nights. When customers have a memorable shopping experience, they will be loyal to the shop offering such an experience. Customer loyalty will automatically guarantee future profits. A savvy businessman is normally concerned with future profits as much as he is concerned with present profits. Displaying products properly is one of the things that will improve consumer shopping experience.

The staff of a store may have little or no knowledge concerning different ways of displaying different products. If such is the case, a highly qualified merchandiser is needed. The person hired to carry out this activity should be a person attached to a reputable company and having many years of experience. A highly qualified professional will first study the layout of a store. After having a picture of a store layout, such a professional will brainstorm on how it can be improved. Improving the display of different products will involve moving products to different shelves and ensuring that all shelves are properly labeled.

The merchandiser works hand in hand with the store manager during the process of finding better ways to display different consumer products. All products that are related should be in the same section of a shop. Products should be broadly classified into perishables and non-perishables. One side of a shop should have perishables and another side should have non-perishables. Perishables can further be classified into different classifications. Non- perishables can be classified into classifications like household goods, electronics and clothing.

Expert merchandisers are very informed in this niche. They are therefore the ideal professionals who will offer credible advice. A professional consultant will give advice at a fee. Some consultants charge hourly fees will some charge fixed fees. Most merchandisers charge hourly fees. Advice offered by an expert merchandiser can concern suitable location of a new store, products to be stocked and products to be scrapped or marketing techniques to be adopted. Window displays is one of the most effective marketing techniques.

A new store should be located in a prime location. Prime locations are places that are near markets, near other businesses and near popular entertainment places like cinemas. A supermarket located near a market will be visited by most of the people who visit the market.

Attracting new customers is a big headache to retailers. Carrying out promotions will attract new customers. Merchandisers are well versed in different direct promotion methods. Use of free samples is one of the direct promotion methods.

Merchandising services are provided by professionals called merchandisers. One of the services these professionals provide is consultation service. The manager of a new retail business should obtain expert advice from an expert merchandiser. Apart from offering expert advice, a merchandiser will improve a shop\’s shopping environment.

Author Bio: In Merchandiser is integral to success! Your product display is a reflection of your brand. Brands can get lost in big Toronto retail stores, merchandising services can help improve your bottom line

Category: Marketing
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