So what makes an effective landing page design? Most internet marketers and entrepreneurs these days make use of landing pages to sell, promote and drum up awareness towards their products and services. Suffice it to say that some marketers find success while others find failure. The question now is why? Why do some landing pages fail while others become so successful? Let\’s take the type or even the quality of the product being sold out of the equation. Two pages are selling the same product but why is it that one sells more than the other. Well, that is the power of a good landing page design. A good design converts more customers. It really is as simple as that. So if you are using a lousy design, then don\’t expect your site to be making even a dent when it comes to sales.

Here are some of the common characteristics of a good landing page design:

Brevity. One thing you should know about online users is that they have very short attention spans. We are talking about mere seconds here. With that said, don\’t bore them with too much content in your landing page. The general rule is that you should make your page content short and most important of all, straight to the point. Don\’t confuse your visitors with too many information. Break down your paragraphs into small bits consisting of not more than five sentences each.

Relevancy. Every single word your landing page contains should be relevant to what you are trying to promote or sell. All that your readers care about is the product or service and why they should purchase it. So focus on giving your readers the information they want. If you will have to tell a story to do it, then by all means tell them a story. Always fall back to characteristic number 1 though which is brevity. Tell your story in as little words and as straight to the point as possible.

Direct approach. People read on the internet by skimming through pages. They want to read as fast as they can so help them skim through your landing page by using bullet points in your text and using bold text on key messages. This makes it so much easier for people to read your page.

Clear call to action. A call to action button is probably the most important aspect of a landing page design. It is after all the one that ultimately achieves the goal of the landing page which is to convert visitors. To optimize your call to action buttons, it\’s best that you make use of them more than once throughout the page. Sometimes, visitors have to be reminded quite a few times to do something before they do it.

Grammar. Wrong grammar and misspellings can turn off visitors more than you think. And it\’s understandable. Why would you believe and trust the promises of a landing page who can\’t even spell its words right? So proofread before you publish your page live on the internet.

If your landing page design has all these characteristics, then expect your page\’s conversion rate to get a considerable boost.

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Category: Internet
Keywords: landing page,landing page design,page design,good landing page,landing pages