Do you have a new website? Have you tried promoting it using a brochure? If not, read on to gain insight on the benefits of using brochures in corporate promotions.

Did you know that opening a new business enterprise or online site is not that easy? Yes, it is tedious and complicated to launch a new firm or website because you have to make it work, to promote and to attract new clients. Doing so is not as simple as clicking a computer mouse because it requires hard work, determination and time.

Aside from advertisements, word of mouth promotions and campaigns, you need to do extra legwork to promote your company. Among the marketing tools available, pamphlet is the most effective in promoting a firm, proven method to provide return on investment (ROI) and an efficient tool in increasing your sales. It is a powerful tool to provide strength and stability to your products and services and to promote the firm’s identity and brand.

Its advantages:

It creates better business visibility.
It promotes product visibility.
It boosts business awareness.
It provides possible feedback opportunity.
It is affordable and easy to distribute.

Before you use it to promote your website, you have to know the different types of leaflets to assess which one suits your needs best.

Types of marketing brochures:

Direct mail – These are commonly used in direct marketing campaigns because it cater to specific target audience.

Leave behind – As the name implies, they are left to potential customers after the sales pitch.

Response to inquiry – These are sent out to interested customers.

Sales support – They are similar to leave behind, but are only used during sales.

Point of sale – They are commonly seen on banks, trade shows and supermarkets. You see them racked or stacked together waiting for interested clients to pick them up.

If you intend to create your own, be sure to consider several factors to become effective, such as:

Spreads and number of pages – Consider carefully the number of pages you intend to have. Decide whether you like to use glossy or heavy cover. You can also insert extra service or product content.

Format and paper size – Determine the size of paper and assess where you want to insert product and service data. Remember that the bigger the paper, the more space you have and the more data you can incorporate on it.

Distribution method – Plan how you intend to distribute your pamphlets. You can hand it over, mail it or place them in a specific corner for customers to pick them up.

Images, pictures and graphics – Avoid inserting too many images and graphics which are immaterial to its overall design.

Texture and paper color – Use vibrant colors and glossy paper to achieve quality and classy appearance. Plan carefully how many colors you have to avoid too much cost.

With all the data and information mentioned above, for sure, you are already enlightened on its efficacy in promoting your company or website.

Author Bio: Andre Paul B. Reynolds is a leisure writer who enjoys sharing information about business letterhead and printable letterhead as well as other interesting topics.

Category: Business Management
Keywords: paper,company letterhead,letterhead