Packaging is often the last thing considered when a product is being marketed. However, it should be a part of the product development process right from the very beginning. Think about our modern grocery stores and the visual impact of food packaging in a store aisle. When the customer looks down this aisle they do not see your product, they see the container. They walk down the aisle and unless they are looking for a particular brand, they will often go to the product design that attracts the most attention. Even if they are looking for a specific brand, if you have the right packaging, they could be interested. It is a tough world out there, and having the right container is important to establish brand image and sticking out in the minds of the customer. Corrugated boxes are another area that requires considerable attention. The box is not just a box and in the world of packaging, there are many types of materials that are designed for specific purposes.

Think about some of your favorite brands of products. I bet the first thing that comes to mind is the container not the product itself. Packaging has the ability to cement the image of the product in the consumer’s mind. Now, think about your favorite brand of drinks. This is an area where the shape of a container is iconic. Everyone can recognize the shape of their favorite drink bottle from a distance. This is one reason why drink manufacturers moved away from food packaging that only included a certain shape and size of aluminum can. Innovative food packaging can mean the difference between your product sitting on the shelf or jumping off the shelf into that consumer’s grocery cart. There companies today that take design seriously because of the importance of the packaging in establishing brand image in the consumer’s mind.

The box is not just a box and in the world of packaging, there are many types of containers that are designed for specific purposes. Of course, size and shape are some of the most important features but it is important to consider other factors as well. The design is just as important as the food packaging material. If product does not arrive safely at the destination, then the manager of the establishment is likely to remember your product, but it will not make the best impression. Let it happen again, and you can probably count on lost sales. It is an important part of the branding and an image process. No one wants to take a chance on their product arriving smashed or ruined.

There are many things to consider when choosing the correct box design. One must consider the weight and the number of units that will be in the box, number of boxes that will be stacked on top the palette and handling of the product when it reaches its destination. The specific size and shape of the product are an important factors, as well as the type and amount of packaging material that will be placed in the box as well.

The design of boxes and the design of food packaging is a specialty of some companies. They can help you to choose the right packaging that will make your product arrive safely and that will make it stand out on the shelf so that you will be the one to capture the benefits of brand image not your competition.

Author Bio: Author Stewart Wrighter writes about food packaging and other forms of packaging. His wife ordered corrugated boxes to use to move her daughter to her new apartment.

Category: Business
Keywords: Food Packaging,Corrugated Boxes