Search engine optimization is an integral part of website development. You have to follow certain tips and tricks to take your site to the top of the search result pages. However all of them do not follow straight forward methods. They lookout for short cuts through which they can ascend up the throne easily.

The various methods of optimizing your site could be categorized as black hat SEO, white hat SEO and Gray hat SEO. You must know the difference between these methods so that you can take the right route to success. If you follow wrong methods then your site might be penalized by Google and other search engines.

Black hat SEO follows the method of search engine spamming. They trick the search engines and make them believe that the sites that have little or no value as the high quality sites. In this way the low quality sites are able to get to the top within no time.

This method will heavily leverage technology and automation and involve in activities like link spamming. Cloaking is one such method in which you will be redirected to some other sales page when you enter the site. This method may appear to bring you faster results, but will not give you longer lasting results.

Keyword stuffing is one of the black hat techniques. The keywords are stuffed in the empty places of the website in the same color of the background. So they are not visible to the normal eyes. Only search engine spiders can read them. This is a very risky business and will damage the reputation of your website.

Also when the visitors enter your site and find that this is not what they are really looking for, they will immediately close the page. This will only increase your bounce rate. Google has become very intelligent with its new algorithm and so these people cannot do business for a long time. If you search engines catch you up, you will be totally banned.

White hat SEO always focuses on building quality link with quality content. Providing quality information is their first aim and search engine optimization is their second motive. Naturally site with quality content will attract people and other sites will readily offer links to them.

The content of the site is written for its audience and not for the search engines. Their marketing skills and their content will fetch them top ranking and so they do not believe in automated programs. Those who follow this method know that this will take some time and so they will wait for the results patiently.

Grey hat SEO takes the middle of the road. Many SEO techniques fall under this category. There are many shades of grey and this method uses many questionable tactics. One good example of gray hat method is link baiting.

Though this is widely accepted by people and search engines, still the links are not obtained in the genuine way. So this is still more risky that should be used with utmost caution.

Author Bio: Instead of following shortcut methods and taking risks, straight forward SEO company methods will give you good SEO results in long run.

Category: Internet
Keywords: SEO, search engine optimization, Internet Marketing