It is extremely easy to start an email newsletter list to use for affiliate marketing, but the real challenge lies with using that list to successfully earn commissions through a variety of affiliate programs long term. By following a few simple strategies and guidelines, affiliate marketers can attract newsletter subscribers easier, earn commissions faster, and avoid violating important rules that can cause lost commissions.

Attracting Newsletter Subscribers

Starting a newsletter list is simple, but attracting loyal subscribers to that list can be a challenge. It can be even harder to bring in subscribers when a list only promotes affiliate marketing offers, but there are a few simple strategies that marketers can use to increase their chances of success.

The best way to collect email address for a newsletter list is through an opt-in sign up form on a website. This site should have content beyond the newsletter sign up form, and this content should be relevant to the subject of the newsletter.

By having a targeted niche focus for the website and email newsletter list, it is a lot easier to attract free search engine traffic and new subscribers. Once a visitor comes to the website, the newsletter sign up form should be appealing to them in some way. One of the easiest ways to get their attention is to offer them something for free for joining the newsletter.

Earning Affiliate Commissions

There are a lot of ways to actually earn commissions with an email newsletter list. Emails can be sent to subscribers with direct affiliate links to various products or services, or the links can point to pages on the website that then direct traffic through affiliate links.

Despite how this is done, affiliate marketers need to remember that newsletter subscribers do not have to continue receiving emails if they want to unsubscribe from the list. This means that readers should get some kind of benefit from being a member of the newsletter to help ensure that they have a reason to stay subscribed.

Even though some of the big-name marketers will only send sales emails to their newsletter subscribers, beginner email marketers simply cannot get away with this strategy. The main reason is because the big-name marketers have a constant stream of new subscribers joining their list daily, so they are not as concerned with unsubscribe rates as long as they can generate sales.

However, if new marketers cherish every single subscriber and offer free, useful content on their newsletters, they will find that it is fairly easy to steadily build a loyal reader base. Ultimately, nobody will stay subscribed to a newsletter forever that only offers affiliate ads and no valuable, free content.

Important Email Marketing Rules

No matter how an affiliate marketer decides to run their email newsletter list, there are some very important laws that all email marketers must follow to stay in business long term. One of the most important of these is the CAN-SPAM law that requires mass email senders to include their name and address at the bottom of all emails.

Affiliate marketers must also follow FTC regulations on internet, affiliate, and even email newsletter marketing. This means realistically representing products, disclosing any relationships with the company selling the product, and especially identifying all affiliate links.

Whenever a newsletter is sent with an affiliate link in it, the marketer must specifically state in that email that the link is an affiliate link and that purchasing something through it will give the marketer a commission. If the actual affiliate links are used on the website and not in the email newsletters, marketers must ensure that this same type of information is displayed in a visible location on that page of the site.

Many marketers do not feel like they will get in trouble for violating these rules. There are major affiliates that get shut down every single year for violating these laws. Even though some may never get caught, it is simply not worth risking everything to omit a silly statement. In fact, if an affiliate marketer will make it a habit to have their disclaimer message in every single mail they send, their readers likely won\’t pay much attention to it after a while.

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Author Bio: If you are interested in working from home or affiliate marketing, ACE Site Creator covers all aspect of online marketing from SEO to niche affiliate marketing.

Category: Marketing
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