Only if you can understand the talent of the web designer you can select the great one. Almost all the web designers focus on quality. But only a few have creativity that will help them to get unique and appealing site. However the ranking of your site may not be affected by the quality of the design.

The search engines do not index the sites based on the site design. But the users will judge a site from its design. If the site has extra ordinary creative features with great functionality then the site will be loved by the users.

Before you hire a web designer you must know how much details they are sharing with you and whether they tell you if the pages will be developed as per the site map. In case the whole website is developed with a content management system then you must know what the exact things that you can control are.

This may be changing the content of your site or changing the color and size of the font, changing the header and footer and so on. They must figure out the right strategy for increasing the time of interaction and number of pages per visit and decreasing the bounce rate.

The web designer must lay out a plan for both the home page and the landing pages of your site. They must know what you exactly require and should take time to study your competitors so that they will be familiar with your niche and its needs.

With profound understanding of the business requirements, and its selling points, the web developer will realize that what is needed is something more than just a plain website redesign. All the sales tools that could answer the queries of your visitors should be incorporated in your site design.

The great web designers may not be great online marketers and there is no necessity to be so either. However they must know the important online concepts like search engine optimization, search engine marketing and website performance analysis so that they could appreciate the ways of working of search engines and figure out how the users will interact with the website.

If they do not have this cross-functional knowledge then they must not hesitate to take help from an SEO expert who will help them to arrive at a better design that will help in online success of the particular business.

Using flash will hide your website from the view of the search engines. Similarly, too much usage of AJAX and rollovers and hidden tabs may not make your site search engine friendly. There must be unique title tags and SEO modules when you implement the content management system.

Some web designers may not be familiar with these things and may show signs of lack of understanding. The good web designer knows how to make your website action driven and result oriented. What makes site a true success to an easy to understand navigation and easy to find calls to action strategies.

Author Bio: Hire a web designer who will understand your needs and assign the best website designer possable with both high quality functionality and design excellence for your project.

Category: Internet
Keywords: website design, website company, website, design, developments, developer, designer