In 2011 websites are essential for auto sales. This statement can be made for large scale new car dealerships, truck sites and even small corner car trucks. It’s affordable, cost effective and can either be done commercially, the salesperson themselves or at the worst their teenage kid, spouse a neighborhood kid – or at the worst a project out of a communications or web certificate course at their local community college.

Yet in the minds of much of “upper management” – that is the dealer principal themselves, the local district office of the auto maker or even at head office – with all their institutional budgets for advertising twitter, Facebook and the like – that a website is a major 8 to 10 thousand dollar touch no matter what or how many times you tell them. Open source software? WordPress blogs? Tumblr Blogs and the like what are these? It’s like you are speaking to a man from the moon. The odd word drifts in and through their memories of consciousness for word and phrase recognition. The only problem as they say the words involved that they recognize when it comes to discussions and debates and the need for and value of individual sales person websites and blogs involve words and catch phrases such as “the , and & like”. Lots of luck.

Yet there are a number of very valid questions and concerns when it comes to individual websites of employees. First of all whom do they belong to – the car lot, dealership or employee / self employed worker?
Auto sales staff are known to “come and go” within the industry. Some of the time its about not making quotas, other times it is boredom with product or interactions with management and management staff. The question at hand is – is the website the individual person’s property and franchise to take away as they wish or the dealerships / car lots? Next who exercises editorial control? If everything has to checked and verified then will anything ever get posted?

If a mistake is mistake – does the dealership business have to honor the error – do they have a vicarious legal contractual responsibility? Along with that what of effects on the brand and brand image in terms of errors, misrepresentations or cheapening or even intentional / unintended diversions of hard earned brand image.

In our modern times sales and marketing on the net are a way of life, a fact of modern up to date marketing and sales. Many people seldom buy newspapers and thus less frequently read the car ads – no matter what stats the newspaper industry will point to. Yellow pages are declining in effect to the point that the Yellow Pages themselves are going on-line. Buyers both research large ticket items like cars and trucks on the internet and as well want to be reassured both previous to going out prowling and after with pangs of post cognitive dissonance that they firm they are dealing with , or entertaining buying from- are large and credible interests. Hence a website for each auto sales agent – and even finance office agent makes sense and is “one more kick at the cat”.

Yet for each and every automotive sales agent and support person each and every individual website put up can be a great conundrum for the dealership themselves.

Author Bio: Limo Smith
Craigly Vancouver Trucks
Listings of premium used cars trucks SUV automobiles on-line
Vancouver British Columbia
Trucks Online
Richmond Pitt Meadows Langley