There\’s a hole in your information landscape. You can get national and international news with ease with resources both traditional (Reuters, AP, etc) and non-traditional (blogs, twitter, etc). You even have personal and immediate access to your close networks of friends (Facebook) and colleagues (LinkedIn) ad nauseum in case you need to know what they ate for lunch. So we have the real far or remote covered and the real close and personal covered. How much of your life does that information directly affect. 5%. 10% maybe. Think about your day to day litany of requirements, to-do\’s, and obligations. Whether you\’re in high school or high finance, there\’s a lot of news that is local but has absolutely no relationship with those in your personal network. That probably makes up 90% of the local news that important to you. So how do you get that information?

Well, there\’s the local newspaper or local newscast. This works great for receiving information on someone else\’s schedule which seams pretty antiquated after having Tivo for half a decade now. The newspaper is almost 24 hours hold and if they weren\’t the only game in town for local news, we would probably use it for kindling. In all fairness, there are stories where we need more detail and reporting and the local news paper still as a chokehold on this level and quality of local news telling. The newscast is quicker but less detailed and suffers from a greater encroachment of sensationalism than the papers. The big local news story is probably going to get about 15 seconds on the newscasts but don\’t worry, you\’ll see the full 60 seconds on the dog that swims underwater. So this is our source of real local news and there\’s nothing we can do about it. Or is there.