You need effective tools to successfully market your products in trade shows or exhibitions. You can advertise your products better by making use of popup displays and banner stands, and educate consumers on the benefit of using your products. Pop up graphic stands are weightless, portable and affordable exhibition stands. They are popular marketing devices and have been used for several years. Some ways to use pop up stands to maximize the impact of your brand in trade shows and their advantages are discussed here.

Advantages of using pop up displays

They are cost effective: Compared to other marketing tools, pop up displays are inexpensive options to market your brand. You can change the contents and graphics in these displays at your will and also market several brands in a single display system. As they are easy to set up, they can be repeatedly used at different trade exhibitions. Popup displays come in different configurations and you can fit it in any space in your exhibition stand. You can change the look of your popup stand at different exhibitions by using them along with banner stands. This will reduce the cost of purchasing new marketing tools every time there is an exhibition

Create effective visual graphics: When decked with sufficient information about your brand and attractive artwork, popup displays help to improve the recall value of your product. You can lure customers to your stand, if you have a pop up graphic stand that has eye catching visuals of your brand.

Pop up displays to maximize your brand impact

Artwork and layout of your stand: Keep the set up of the exhibition space in mind while selecting the artwork for your pop up stands. Make sure that important contact details and other brand information is easily visible to the customers visiting your stands. If you keep your pop up displays behind a table and the contact information is placed at the bottom, people visiting your stand may not be able to see what is written.

Size and position of your displays: Ask for the floor plan of the exhibition venue before you select a popup display stand. If you are allotted a small space in the exhibition, you can opt for a display with a smaller configuration. The size of your pop up display stand is very important. If you choose a pop display that is too big, you will spend a lot of time in setting it up, while if the display is small and placed behind the booth, it may not be visible to everyone. You can attract the attention of consumers to your trade booth by placing a small pop up display right in front of the booth.

Pop up display stands are effective mediums for getting good publicity for your brands. When compared to other marketing tools like banner stands or other exhibition stands, popup display stands are affordable, compact and easy to set up portable options. To make an impact with these marketing tools, it is important to choose a suitable location in the exhibition to place them. You can consult trade show designers to place them efficiently in the available business space.

Adfab Exhibit Group offers trade show displays in Toronto, Ontario, Canada that get you noticed. Contact Adfab Exhibits for