Many social media marketing consultancy firms offer social media coaching and training. This means that the client is taught on how to create and manage its social media presence. The consultancy firm guides the client from the time they try to find and pinpoint the right tools to the time they create positive discussions about their brands. The social media consultancy firm will help the company on how to have a presence on these online conversations and subsequently how to lead in these conversations.

The step-by-step process of coaching and training could actually help the client in the following areas:

Developing an A to Z process that would lead them to a format that would help develop their social networking needs
Maintaining one’s own sites and updating profiles
Being a success with one’s social networking sites
Gaining new clients
Having the image of being one of the industry leaders
Increasing website traffic
Increasing sales and increasing profits

Take for instance a clothing store who wants to build its social media presence to help complement its brand and its brick and mortar stores. If it hires the services of a social media marketing consultancy firm, the client might be asked first who their target market is. If the client for instance pinpoints the 21 to 29 years old young professionals, then the consultant can help create a social networking page with this target market in mind. It would then invite people under this demographic segment to join this page and be updated of the store’s offerings.

After building the social networking site with consideration to the target audience, the firm could then train the client on how to respond appropriately to some queries. There could be some answers to frequently asked questions that would be fed by the consultancy firm so that the response would always reflect a professional demeanor. The consultancy firm could also help the client gain more sales by suggesting the need to announce promos and contests on their site. These announcements could in turn be shared to the other friends of the site visitor. They will then be informed and thus check out the brick and mortar store to purchase and avail of the promos and contests that are valid for only a certain period.

When the contests, promos and offering at the social networking site are passed on by one client to others on her friends list, this could increase site traffic and thus the success rate of the site. When there is higher site traffic this could mean that there will also be higher number of sales conversion for the site. Since the social networking site is relatively low cost and easy to maintain, the higher sales could also translate to higher profits. This is where the value of social media training and coaching comes in. It is relatively easy to implement yet the impact could yield startling benefits on the firm’s bottom-line. It is best to start early in order to gain maximum impact for one’s social networking site.

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Category: Internet
Keywords: social media,social networking,social media coaching,media coaching,social networking site