Urban Wear – A New Clothing Trend
Urban wear is highly stylish, trendy and chic. People living in urban areas are very conscious about how they dress, what they wear, what the ongoing fashion is and what to wear at formal and casual events. Some of the most popular urban designers are reviewed below.
Prada:
Prada is an Italian company, which was founded in 1913 under the name Prada Brothers, by Mario Prada and his brother Martino Prada. Prada Brothers or Fratelli Prada (Italian) was a shop which sold leather goods and imported bags. The company was taken over by Martino Prada’s daughter, Luisa Prada, after Martino had run it for almost over two decades. In 1970, Luisa Prada’s daughter, Miuccia Prada, joined the company and later became the successor in 1978. Since then it has been controlled by Miuccia Prada. In 1977, Miuccia Prada came across Patrizio Bertilli, who had a leather goods business of his own.
Miuccia Prada persuaded Patrizio Bertilli to join the Prada Company. Patrizio Bertilli proved to be an asset to the company and is largely responsible for the success of this Italian label since 1977. It was Patrizio who advised Miuccia to stop importing English bags and other goods and start manufacturing their own with different luxurious styles.
Miuccia Prada has been working with Patrizio Bertilli since she inherited the company from her mother in 1978. At that time, the company sales were estimated to be around $450,000 and now the company has a revenue worth over
