Founded by Tsunemi Takeo in 1947 (just 2 years after the end of World War II), Edwin Jeans was still lacking the most important fabric that would later become the company’s signature trademark – denim.

Unfortunately, for Tsunemi Takeo, Japan was in utter ruin and it would take a while for his vision to come to fruition; provide a high-quality denim product to the fashion market. Amazingly, it did not take long for Japan’s economy to find new life.

The scarcity of denim was extremely problematic and the only obtainable merchandise was the poor-quality leftovers brought into the country by the United States. Tsunemi Takeo had no alternative but to thoroughly wash and restore the denim to a state that could be used and sold. This usually meant hand-laundering and mending pieces that were commercially viable.

By 1951, denim was finally being produced domestically by farm owners. Because of its rarity, the denim was expensive. It was also of poorer quality than that being produced by countries in the western world. Determined to produce a denim product he could be proud of, Tsunemi Takeo organized all of his own raw cotton materials.

By 1961, Tsunemi Takeo crafted his very first pair of Edwin jeans (DENIM rearranged with the M inverted to a W). What was once a dream had finally become a reality; ensuring customers were receiving the workmanship and quality many people longed for.

These were (and continue to be) the standards by which the Edwin brand continue to live up to, embracing their work and surpassing previous endeavors with each new piece of clothing designed.

By 1963, Edwin was producing the world’s heaviest ring spun denim jeans, featuring the famous tri-color rainbow selvedge which is still in use today.

In the 1970’s, Edwin developed “old wash” denim jeans. These jeans were rigid and durable and popular work attire.

In the 1980’s, Edwin developed “stone washing” which completely revolutionized the denim industry.

In the 1990’s, Edwin created the “new vintage” denim design. This design incorporates the art of hand-replicating vintage washes from pre-1947 sources.

Edwin ED-39 jeans are made from Sanforized 14oz dry indigo denim with red selvedge featuring button fly, copper buttons and rivets and five pockets available in a loose/regular to slim/regular fit based on size purchased.

Edwin ED-55 jeans are made from Sanforized 12oz denim featuring a “heavy use” look with natural fading and whiskering, hand repair, button fly, copper buttons and rivets and five pockets available in a tapered, relaxed cut.

Edwin ED-71 jeans are made from Sanforized, heavy dry unwashed 14oz denim featuring selvedge, button fly, copper buttons and rivets and five pockets available in a slim fit, straight leg, low rise cut.

Edwin is a true innovator and designer of denim jeans, priding itself on quality and craftsmanship. Urbanexcess.com offers Edwin denim jeans at great prices.

An online retailer and purveyor of fine merchandise UrbanExcess bring the latest trends, exciting products and artist collaborations including clothing garms, accessories, headwear and lifestyle gifts. They present major and independent cutting edge brands from around the globe including mens designer fashion brands Carhartt, Penfield, Obey Clothing, Edwin Jeans, Cheap Monday, Dr Denim, Suit Denmark, Velour, Farah Vintage, Garbstore, Original Penguin, b Store, Junk de Luxe, Brixton Clothing, The Hundreds Streetwear, Carhartt Heritage with footwear from Vans Authentic, Converse, Vans Trainers, Pointer footwear, Gravis, Swear shoes, Superga and their own brand of U.E. by UrbanExcess bringing exclusive clothing accessories. Leading a way for Women’s designer fashions are Cheap Monday, Vans clothing and Pop retro clothing. Crossing gender boundaries, UrbanExcess offers contemporary unisex ranges such as Libertine-Libertine along with unisex accessories from Fjallraven, Herschel Supply co., Seil Marschall, Bailey Hats, Goorin, Kangol Hats, Barts, Coal, , Ignite Beanies, Bhode & Company, Stetson, Christies, Sandqvist, Brady Bags, Seil Marschall, Eastpak, Ray ban Sunglasses, Retrosupefuture (Super Sunglasses), Sunpocket, Von Zipper, Urbanears Headphones, Happy Socks.

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Edwin Jeans Fall/Winter 2011 by Emily Goldthorpe UrbanExcess PR http://www.urbanexcess.com Mens & Women\’s Clothing Hats and Lifestyle Accessories

Edwin Jeans Fall/Winter 2011 by Emily Goldthorpe UrbanExcess PR http://www.urbanexcess.com Mens & Women\’s Clothing Hats and Lifestyle Accessories

Author Bio: Edwin Jeans Fall/Winter 2011 by Emily Goldthorpe UrbanExcess PR http://www.urbanexcess.com Mens & Women\’s Clothing Hats and Lifestyle Accessories

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