The Next Generation of Cosmetics Companies Might Not Be Giants
There are few branches of the sciences that can be as profitable and life-changing as the cosmetics industry. Any company that can develop the cream, lotion or treatment that changes the way we think about cosmetics will clean up, and the search is ongoing. However, with constant research and many millions of dollars being invested in finding the miracle treatments we now rely on, the products from all the major manufacturers continue to make step by step improvements over time.
It is interesting to look into the histories of the cosmetics companies and to see how they have changed their products over the years. Most of the really well established, household names companies sprung up in the first half of the twentieth century, more often than not in France, and for a while even companies that were not French would find it hard to resist the temptation to give themselves Gallic names, such was the glamorous reputation that Paris evoked.
At first the companies would specialise in make up and scents – where again, the French inspiration runs through the products to this day: think rouge, eau de toilette, eau de parfum and such like. But as competition between them grew and their ranges of products became more diverse, they started to turn more and more to science to give themselves credibility and trustworthiness. Cosmetics retailers even started wearing lab coats in shops, a tradition that continues to this day. And of course, they needed a French way of describing it, so started to precede their brand names with Laboratoire and everyone was happy.
Nowadays this approach is the norm. While make up and scents still clearly exist, the big money is in the moisturisers and anti-ageing creams that are the first thing you see when you enter most department stores. But as well as the massive, dominant companies that everybody knows about, there are now dozens of smaller brands offering wonderful products and in some cases really challenging their power.
One interesting case is that of DG Skincare. The DG stands for Dr Dennis Gross, the company’s founder (whether the D stands for doctor or Dennis is anyone’s guess). Dr Gross started his career as a normal dermatologist, specialising in skin cancer. His research naturally made him an expert in the processes that not only make skin cancerous but also those that make it healthy and young-looking or tired and drab. He realised that his expertise could be put to use developing products that would slow down the ageing process but also help to block the skin from the harmful and dangerous UV rays that were responsible for many of the cases of cancer that he treated.
Although DG Skincare only started trading in 2002, it has fast become a major player, and the eponymous doctor has become something of a celebrity, promoting his products and offering advice on TV shows whilst still running his own practice in New York City.
It just goes to show that with a scientific background, a few good ideas and a lot of passion for your subject, you can create ripples big enough to make the long established cosmetics manufacturers take note. You don’t even need to sound French any more.
Tracey is a respected voice in the skin care industry and when companies like DG skincare come along, people listen to her viewpoint. Tracey continually comments on skin care products and developments for various publishers.
Tracey is a respected voice in the cosmetics industry and when skin care companies like DG skincare come along, people listen to her viewpoint. Tracey provides comment for skincare outlet skin\” title=\”http://www.skincare-online.com/\\\”>skin\” target=\”_blank\”>http://www.skincare-online.com/\\\”>skin care and other skin treatment information sources.
Author Bio: Tracey is a respected voice in the skin care industry and when companies like DG skincare come along, people listen to her viewpoint. Tracey continually comments on skin care products and developments for various publishers.
Category: Wellness, Fitness and Diet
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