A query can be satisfied only by seeking for answers. For people who are fond of using the internet, they do so with the use of search engines. They simply input their inquiry through a constructed list of keywords by typing them into the search box, hitting enter and then waiting for several seconds. After that, they are given page after page of lists that contain the keyword they used.

What is the usual response from the end of the users once the feedback is displayed? They go to the site that is on top of the list because they deem it more relevant compared to the succeeding ones. How are the sites ranked? What are the qualifications, and who decides? The answer to that is search engine optimization or SEO, a highly effective technique that has been around for some time now and can be for a long time.

Now let us define SEO. It mainly helps out search engines in picking up keywords from site contents and then granting a site with a higher rank because of those. It generates a large amount of traffic and concentrates it on a particular site, thus the rank. Below are more details that will inform you the basics of SEO.

Working with SEO

Firs, it should be understood that search engines are a product of technological developments. Although made and initiated by the human workforce, they are not human. Thus, their perception and response towards a certain query does not involve personal choices or bias, because they are text driven, as manipulated by humans themselves.

Furthermore, they are not gifted with the ability to continuously reshape their opinions in a short span of time. They need to look into sites to know what they are about and what they do. Despite that, it is still an impressive feat to be able to organize and gather results, as immediately needed by people online.

Meanwhile, there is such a thing as crawling, which search engines do to perform their task. It is driven by software, which is aptly called a crawler and which follows links, bringing them page after page and prodding them to index whatever information is gathered along the way. In truth, it is said that there are over 20 billion sites to date, thus it poses a challenge to the crawler – the impossibility of tracking all sites to see if there are new ones and if modifications have been made and applied. Because of the overwhelming number, crawlers might miss out on other sites for 2 months max.

Indexing content is next to the crawling, where it is secured in a database and can be retrieved later on. How do they index? By picking up on words that define a page and then classifying them under certain keywords. Now this task is manageable for search engines, compared to humans, thus another difference. This is where you can enter the picture, and that\’s by providing relevant information and optimizing page contents so the engines can accurately classify the pages. This will then grant you higher rankings in the future.

Now by the time a person enters a query, the search engines start the processing by attempting to make a match between the keywords inputted and those stored in the database. With the volume of pages that may possibly be used, a calculation of relevancy would then be initiated to ensure that only the most accurate information will be given top priority in the ranks.

Lastly, for the retrieving, it simply means that the results are finally posted for viewing in the browser. Online users can then sort through the pages, as they are ranked from the most relevant to the least.

Seomul Evans is a SEO services consultant for Dallas based SEO Company specializing in search engine optimization.

Seomul Evans is a SEO services Expert
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Author Bio: Seomul Evans is a SEO services consultant for Dallas based SEO Company specializing in search engine optimization.

Category: Internet
Keywords: SEO, SEO Services, Internet Marketing, Website Marketing, Online Business