Financial experts estimate that to get the economy back on track, around 15 million jobs would have to be created. They also point out that concentrating investment of stimulus funds in urban areas would only work to maintain the current employment rate, rather than creating new jobs. People have been focusing on several companies whose business has continued to thrive despite the recession. Googles 250 billion local marketing investment has for instance helped create jobs and provide inspiration.

Such huge investments have continued to provide hope to a world still clouded by uncertainty. They have also helped local entrepreneurs see the potential that is yet to be harnessed from the internet. Google has utilized a unique business model which focuses on products that consumers embrace widely.

For instance, Google Places continues to grow in popularity due to its ability to provide information on demand. It is a product which came as a result of the business model adopted by its mother company, which focused on local business listings. Consumers also yearned for an online directory that provided more functionality than conventional directories. This led to the development of Google Favorites.

The results of this effective company policy speak for themselves. Industry experts estimate that by the end of the 1st quarter in 2011, listings for businesses on Google places had hit the 50 million mark. Achieving such astounding success at a time when everyone else was nursing wounds sustained in the global recession was more than phenomenal.

However, looking at this achievement analytically reveals ability to see what everyone else ignored. By using search engine optimized sites, Google provided consumers with effective solutions to issues they frequently encountered. Up till then, nobody provided business listings in such an efficient manner.

These sites deviated from the norm in the sense that they were search engine optimized and were synchronized with Google maps and Mobile Search. It would cost one colossal amounts of money to effectively establish similar sites; conservative figures are in the range of thousands per site. Multiplying this by the 50 million sites that Google created yields a 12 figure amount, which is what the company spent in establishing these sites.

So why would Google spend such colossal amounts at a time when other firms are hoarding capital due to uncertainty? To start with, economic uncertainty is the single biggest hindrance to employment creation. It would be justifiable from the perspective of the investor to remain risk aversive in the wake of a recession. After all, nobody wants to inject funds to an economy yet to recover from such financial tornados.

This does not help the employment stalemate. Investments are instrumental in job creation. Google were however able to predict correctly the direction towards which things were headed. This knowledge resulted from years of competition for advertising with conventional broadcasting channels.

The company also competes from several fronts, which gives them an edge in predicting future trends. They hence had adequate knowledge which helped them get the huge investment on its feet. In the process, many jobs were created. Googles 250 billion local marketing investment has also provided crucial lessons to entrepreneurs that will not only help them make sound decisions, but will also aid the economy by creating the much needed jobs.

Karl Adamsas is the founder of High Voltage Marketing, an online marketing agency with an emphasis on small to medium sized businesses, located in Sydney, Australia. HVM specialises in providing local marketing services & getting more online exposure for their clients. To learn more about our services, visit us online at High Voltage Marketing.

http://www.highvoltagemarketing.com.au/ Karl Adamsas is the founder of High Voltage Marketing, an online marketing agency with an emphasis on small to medium sized businesses, located in Sydney, Australia. HVM specialises in providing local marketing services & getting more online exposure for their clients. To learn more about our services, visit us online at http://www.highvoltagemarketing.com.au/ High Voltage Marketing.

Author Bio: Karl Adamsas is the founder of High Voltage Marketing, an online marketing agency with an emphasis on small to medium sized businesses, located in Sydney, Australia. HVM specialises in providing local marketing services & getting more online exposure for their clients. To learn more about our services, visit us online at High Voltage Marketing.

Category: Marketing
Keywords: local marketing,small business marketing,google places