It is said that people are known by the company they keep. And the same may be said for businesses when it comes to buying business cards. Customers will get an impression of them by the quality of the promotional materials they use. So for many consumers or potential clients, professional looking cards equals a reputable, dependable company. And a poorly designed one that looks sloppy, means a company that does not take care of its customers.

Almost every neighborhood or small town has its own local printers. Many of these businesses know the local market and are familiar with the kinds of cards other businesses order. There may be hundreds of printers available online. They often have easy to use templates for those with basic computer skills, who can simply point and click with their mouse to produce their own design.

All of the information needs to be updated and current. For example, if the company will be moving to a new location in a few months, then the old cards should be used as soon as possible and new ones ordered. The newer ones can have both addresses on them, or let customers know about the move. The more media savvy customers know they can quickly find anything they want to know on the internet, so they have little patience for outdated information on a business card.

Having a professional looking logo or trademark designed may be worth the money, because customers will recognize it right away when they see it on the cards. There should also be a lot of space between the text and graphics, so that customers can easily read and understand the information. If it is cluttered together, it may be too much for customers, who will have trouble understanding it.

The type of card stock is also important, not so much for looks but for the feel. When someone first handles the cards, they can feel whether they are printed on very light weight, or more heavy weight paper. Very thin paper may give the impression that the company cannot afford more expensive, standard weight stock. Also, if it is on very thick paper, it may seem that the company is boasting. Standard sized stock that will fit into a wallet should also be used.

One eye catching design detail that should not be overlooked is the color of the paper. Again, this is a chance for the company to make a statement about its own business philosophy. The more popular white paper with black ink that has been used for years, will tell clients and consumers that this a traditional firm.

Using the back side of the card also gives companies more advertising space, so to say, to promote themselves. It can also be used to promote customer goodwill. For example, a popular restaurant could put a recipe for their customers to try at home. Or, a business consultant could use the back side to give a promotional code good for a free version of their software.

With some basic planning, buying business cards can be just one part of an overall marketing plan for any company or business owner. They can be professionally designed, with logos and other graphics, or can be more simple with only the company\’s brand, employee name, and contact information.

TPH | The Printing House Limited 818 West Broadway, Vancouver, BC V5Z 1J8 (604) 873-2671 is the leading printing company in Vancouver. They offer quality services such as Vancouver brochure printing, business cards Vancouver and more.

TPH | The Printing House Limited 818 West Broadway, Vancouver, BC V5Z 1J8 (604) 873-2671 is the leading printing company in Vancouver. They offer quality services such as Vancouver brochure printing, business cards Vancouver and more.
http://www.tph.ca/

Author Bio: TPH | The Printing House Limited 818 West Broadway, Vancouver, BC V5Z 1J8 (604) 873-2671 is the leading printing company in Vancouver. They offer quality services such as Vancouver brochure printing, business cards Vancouver and more.

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Keywords: printing, technology, services, postcards, business cards, business, cards, society, advertising,