The LRG clothing brand was founded by two persons. Two skateboarders are the geniuses behind this very popular brand. The brand was established in 1999 and ever since it has grown rapidly and has achieved a lot as a brand. LRG actually stands for Lifted Research Group. They have aimed to design stylish hip hop clothes who are close followers of the trend. They have understood the taste that people have and they have responded to this taste through LRG clothing. But this brand is not only for people who like hip hop. LRG caters to people who like to dress up casually whether they are hip hop fans or not. Skateboarders are another target market that LRG clothing has aimed at. It is different as a brand because it does not focus on just one subculture, but moves in every direction, trying to diversify itself to a great extent.

The creators of this brand have a knack for understanding the demand of these subcultures so well. The reason behind this is because they were once skateboarders too. They came in contact with each other when they worked in collaboration on a hip hop music track. Because Wright was already familiar with designing and had worked with many labels before launching LRG clothing, he decided to work with his partner to establish the business. Bevacqua designed the logo and thought about the company as well, and all the credit for that goes to him. They obviously started their business on a limited scale, but they did not know that in a few years their business would expand to become a very popular clothing brand.

The first time LRG was introduced in an expo in Sand Diego, the response was excellent. They were able to sell 300 items of clothing in a single day, and that was quite an achievement for a brand that was just introduced. Amongst the merchandise they sold were hoodies, shirts and pants. They were probably so successful because they had identified their target markets demand so effectively that the response was just what should have been expected.

In 2002, LRG clothing was running in profit and had established a firm footing as a profitable business. They decided to launch a line for women’s clothing called Luxirie. They targeted the 18-30 age groups, making stylish and trendy clothes for women. Even this had started out on a small scale and received a good response from the consumers. LRG clothing didn’t just work on clothing, but it has diversified itself into many other fields as well. They produced a limited edition of a Smartphone by working with T-mobile. They even designed a motorcycle with an automobile company and worked on making casings for iPhones.

LRG clothing was adamant to diversify and expand, and it proved it by achieving so much. They started out with clothing and tried to make sure that their designs were something that everyone would like. Once they achieved success in that field, they pushed themselves further to achieve other targets that they had set for themselves. By 2007, the company reported a $150 million profit. Their starting off in 1999 proved to be a very successful decision and their hard work has brought them a lot of success till today.

Hopefully, their success has encouraged them to try more innovative things and we are surely going to hear more from LRG clothing soon because this has proven to be one promising brand that one has to keep an eye out for. If you are looking for trendy clothes, this brand is the one you should take a look at.

LRG clothing
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Author Bio: LRG clothing
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Click here for Cheap LRG clothing

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