Look anywhere across North America and you will find a Trade Show to suit almost any industry. Bridal shows, home shows, boat shows, food shows and more are brimming with people who want to sell you their products and services. These can be a great way for vendors to gain massive exposure in just a few hours. A major part of whether it will be successful or not lies in the actual trade show booths. There are several things one should keep in mind while setting up, to ensure the best results possible.

The location of the booth is important, but it is not always within your control over where you get placed. Often, the show organizers will determine where vendors are placed. If you book early enough, you may be able to specify your preference. You can get a map of the area if you have never been to that specific venue. Generally, you want a spot on the main floor or near the place where fashion shows or demonstrations will be happening.

Pictures are worth a thousand words and as people walk by, they normally don\’t want to stop and read a lot of jargon or fine print. Don\’t fill your displays with stats or a lot of words; you will quickly lose their attention and they will move on to the next vendor. Use bright colors to entice and draw people in. If allowed, you can play music as well.

People love free samples. If you are selling food or drinks, have plenty on hand to give away. While they are munching talk to them about your products and perhaps give them a coupon or a flyer with more information. The sample doesn\’t necessarily have to be related to your company. If you\’re a real estate agent, for example, it\’s hard to give away a free house! Approach a local business and ask them for free samples. Let them know you will be promoting their business as well.

Gathering leads so you can follow up after the show is one of the main objectives for most people. A great way to get these names is to hold a raffle. Have a gift basket or other gift on the table so people can see the prize. Have them fill out a ballot with their name, phone number and email. Let them know exactly when the draw will happen. This one strategy alone can get you hundreds of leads; you just have to make sure to follow up with them.

Make sure that you have enough materials to give people. Business cards are critical, and colorful brochures and flyers are also quite effective. Consider handing out some bags with your information on them as well. People can quickly get overwhelmed with papers and brochures from other vendors and will be thankful to have somewhere to store everything.

If your company has a mascot, it can be a great way to gain attention and get more visitors to your booth. Rent the costume and hire someone for the day to play the role. They can wave to passers-by, have pictures taken and be a general conversation starter.

Trade show booths can be an effective tool for getting more business; however, they take some planning and they will take time in order to properly set up. By the end of the show, you\’ll have met hundreds of potential clients and customers. The crucial element is following up with everyone after the event.

We are a one-stop source of trade show supplies. From trade show Booths Toronto to Toronto banner stands, you can rely on us to provide the best products for exhibition. Northern Display Service Inc. 6033 Shawson Drive, Unit 21, Mississauga, ON L5T 1H8 (905) 564-4733 +1 800-399-5602

Looking for a trade show banner? We specialize in providing the best in exhibition supplies, from trade show banners to trade show booths, you provide quality products at a reasonable price.
http://www.northerndisplay.com

Author Bio: We are a one-stop source of trade show supplies. From trade show Booths Toronto to Toronto banner stands, you can rely on us to provide the best products for exhibition. Northern Display Service Inc. 6033 Shawson Drive, Unit 21, Mississauga, ON L5T 1H8 (905) 564-4733 +1 800-399-5602

Category: Business
Keywords: Business, Society, shopping, Trade Show, Displays, Shopping