Today, marketers use IT to take their marketing activities to the next level. Although there are a large number of devices in the market, the versatility of the Apple iPad makes it one of the best marketing tools. Its appearance and applications can enhance the promotional activities of your company. This is why most organizations rent an iPad for trade shows and other corporate events. The following are the reasons that make the iPad an effective marketing tool.

Stand-alone

At trade shows and other promotional events, you can set up an iPad kiosk where visitors can access the information on their own. These displays are used extensively as they do not require complicated support systems. They give visitors a one-on-one presentation of the company product or service and also helps spare the booth employees from repeating the information to every visitor.

Battery life

As corporate events take a long time, one of the most important factors of an electronic aide is its battery life. It can be very embarrassing if your presentation stops mid-way due to low battery. The Apple iPad offers 8-10 hours of battery life which makes it a valuable marketing tool. This is the reason that most companies rent an iPad for these events.

User-interface

The revolutionary user-interface of the iPad makes it a delight to use. Its high-resolution touch-screen and keypad allows you to access information without wasting much time. This is the reason why iPad kiosks are so popular at trade shows. It has the ability to attract visitors to your company’s booth.

Audio-visual demonstrations

It can be boring to read information in pamphlets or offer letters when you have the option of presenting the same information in an audio-visual demonstration. This makes the presentation vibrant and interesting. Apple’s iPad has a large high-resolution screen and powerful in-built speakers that can enhance the effect of your presentation.

Value for money

You receive excellent value for money if you rent an iPad for corporate events. It has the ability to draw in visitors which is the ultimate goal at a corporate event. Rather than wasting large amounts of money on regular trade show displays, it will be more cost-effective to go for iPads.

Wow factor

You only have mere moments in which you have to grab the attention of a customer. No one can deny the factor of exclusivity surrounding an iPad. As it is a craze among people of all ages, it provides your marketing efforts that extra something that will create a favorable impression about your company with customers.

With a wide variety of applications, the Apple iPad has established itself as a valuable marketing tool. It can also be customized to suit your requirements. As it is an expensive product, not all companies will have the resources to purchase it. For specific events, you can rent an iPad as it gives you the luxury of reaping its benefits at a fraction of its actual price.

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