More often than not the first contact a potential client may have with your company is through your website. Unfortunately, research shows that, due to short attention spans, a website has only ten seconds to capture a visitor’s attention. Once that attention has been lost, visitors will typically not return to the site. One proven method of snaring the visitor’s attention is through the use of a video spokesperson to act as a virtual ambassador for your company.

First and foremost, a video spokesperson serves to draw visitors in and snare their attention right away. If used, a video spokesperson would appear on your site, greet the visitor and provide them with information about your company and its products and services. In capturing the visitor’s attention right away, a spokesperson keeps the visitor on the site longer. Keeping visitors on your site for a longer period of time will then diminishes bounce back thus helping to increase your search engine ranking, as a result of which more visitors will then be directed to your site in the future, ultimately helping to advance your business. In short, the longer customers stay the better your search ranking, the better your search ranking the more visitors you will draw in. This is the number one benefit of a video spokesperson; the ability to bring in new customers to your business.

A spokesperson can also help to navigate the visitor through your site. In this aspect they are able to make information more readily accessible to your visitor’s needs. By making your website more accessible, the video spokesperson will be enhancing the viewer’s experience, improving the overall perception of you company, and ensuring that they return. Perhaps the most important aspect that a video spokesperson has to offer is in lending to your website an interactive element that visitors can connect with.

This brings us to that component offered by a video spokesperson which makes all of the other benefits possible. In using a video spokesperson your site will be able to do something that most cannot; make a human connection to the visitor. It is this human connection created by a live, interactive presence – something rarely found on the internet – which will give visitors to your site an enriched experience. Where most websites are static and disconnected, having a one-on-one interaction with another human being will allow your visitors to establish a link to your site and your company.

In today’s web based business world, in order to stay one step ahead of your competition, you will need to find an economical and effective means of making your website capture the visitor’s attention the moment they enter it. What more efficient way could there be than the use of a video spokesperson? By employing the use of a video spokesperson you will be drawing visitor in, reducing bounce back and increasing your web presence, and helping customers discover your company’s products and services in a way that helps ensure they become long-term customers.

J.T. Moore is the founder and Producer of Killer Productions. Killer Productions is a full-service Internet video production company. The company specializes in creating effective web videos and web commercials for any industry, product, or service. Visit www.killerproductions.net for more info.

J.T. Moore is the founder and Producer of Killer Productions. Killer Productions is a full-service Internet video production company. The company specializes in creating effective web videos and web commercials for any industry, product, or service. Visit http://www.killerproductions.net for more info.

Author Bio: J.T. Moore is the founder and Producer of Killer Productions. Killer Productions is a full-service Internet video production company. The company specializes in creating effective web videos and web commercials for any industry, product, or service. Visit www.killerproductions.net for more info.

Category: Marketing
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