It doesn’t surprise me how people are doing all of their shopping online opposed to the traditional visit to the high street or shopping centre. The beauty of internet shopping is the ability to be able to search from the comfort of your own home, office or anywhere where there is an internet connection. The choice alone and the ability to compare products is making ecommerce seo an integral part of marketing for small and large businesses alike.

No longer do you have to drive from town to town if they haven’t got what you want, you can simply start your search online and make comparisons on brand, colour, and best of all price. There are so many web sites selling the same products you’d be unwise to buy from the first online shop you visit. Some web sites who have a stronger buying power or a better relationship with the distributor can afford to make a minimal margin in return for a large volume of sales. Whatever product you’re selling online there are a few handy tools you can’t be without and one of those is Google Adwords. Don’t get me wrong though, whilst I believe pay per click is one of the best marketing tools in the world, I do also think it’s imperative that what you learn from adwords is channelled into your ecommerce SEO strategy. Whilst you’re enjoying success with pay per click it’s a great time to start working on a parallel campaign of ecommerce seo. Imagine if all those conversions you are making with pay per click could be replicated in the organic results. This is achievable but it will take lots of hard work and patience on your part as getting listed in the organic results means perfecting your code on site as well as a lot of offsite work.

Getting the seo right on your ecommerce store is vital before turning your attention to back linking or any other kind of optimisation. One of the hot topics at the moment is Google Pagespeed which produces a score out of 100 of how fast your web site loads. Better still if reports back to you on a traffic light system of urgency on which elements need work. The red suggestions are counted as urgent and will give you the biggest and fastest returns as well as improving site usability for your visitors. It’s important to remember that visitors will become a bounce rate statistic if they cannot find what they’re looking for quickly and a slow loading web site will not help improve this important statistic.

Page speed is a vital factor in your onsite SEO plan and with any ecommerce site you’ll have lots of images that will need optimising. One of the really impressive features of Google Pagespeed is the way in which it can detect and compress images. They call this type of compression ‘lossless compression’ because your images will not lose any of the quality to the human eye yet in most cases you can save up to 75% of the file size. You can already see that if you perform image optimisation in your ecommerce seo strategy that you will make your web site pages load quicker and in turn improve visitor experience which should lead to better ranking.

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Author Bio: Utterly Personal offer a large range of personalised birthday gifts and personalised gifts for every special occasion.

Category: Internet
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