Emails to your target audience must, first and foremost, be able to attract the attention of the reader. Else, your target audience may not be even open your emails. The email content must also be able to clearly and quickly communicate the unique benefits of your products and services without violating the anti-spam law and without being pushy.

Here is a list of some proven and time-tested email designing strategies.

Know your target audience first

Before you obtain an emailing list, secure as much information about your target audience as you can. Spend some time to understand the expectations, educational qualifications, age groups, professional qualifications and the socioeconomic background of your target audience. The exercise will immensely help you to design the most appropriate email content.

Know how your rivals do it

Probably, your target audience already receives emails from your rivals. You cannot afford to get overlooked by doing something similar as your rivals. You need to be unique. Hence, first analyse the email content of your rivals. So, subscribe to the emails and newsletters of your rivals.

Attract the attention of the target audience

Internet savvy people can quickly identify and discard a spam message. So, focus on a persuasive and value-filled subject line first. The reader must not only be able to quickly distinguish between spam and your emails, but also be convinced to read on.

Focus on creating distinctive emails

Add your company logo, signature with contact details and a carefully-chosen colour theme to the emails. These elements will lend a distinct look-and-feel to your emails. The reader should quickly be able to recognise an email from your company. Do not, without good reason, change the look-and-feel of the emails in the future.

Focus on target audience benefits

Put yourself in the shoes of the target audience and find out how your offerings can benefit your target audience. Your email content must exude sincerity in solving the problems of your target audience. Do not forget to point out why your offerings are unique. It also helps to add customer testimonials to your emails, just to bolster the trustworthiness of your offerings.

Focus on communicating clearly and quickly

Your emails must be short and crisp and yet not miss the point you want to make. Carefully review the content before you send the email and edit multiple times, if required. The idea is to engage the reader.

Build a relationship with the target audience

It pays, for example, to wish a reader of your emails on such occasions as Christmas or the Easter. You can promise exciting prizes (an e-book, for example) to readers who complete an online questionnaire. The idea is to think about innovative strategies of building customer relations.

Infuse some urgency into customers

Send every exciting offer to customers with a deadline and send reminders. If you can convince the customer of the advantages of your offerings, then the customer is more likely to respond within the deadline.

You must support a sound email marketing strategy with quality offerings to your target audience. Do not forget to honour your commitments.

Trevor Richards writes for Extravision (www.extravision.com), a leading UK B2B self service email company.

Trevor Richards writes for Extravision (http://www.extravision.com), a leading UK B2B email company.

Author Bio: Trevor Richards writes for Extravision (www.extravision.com), a leading UK B2B self service email company.

Category: Advice
Keywords: email marketing, email campaign, ecommerce, internet marketing, e-commerce, sales, business