Gone are the days when thirty second television and radio advertisements were enough to market a product or brand. Studies indicate that people absorb as much information in one single day as most people living a hundred years ago used to gain in one entire year. As a result, marketers have to design their campaigns in a way so as to create maximum impact on people in a limited amount of time. As a result, these days, out-of-the-box thinking and alternative means of marketing products and creating brand awareness are being utilised by companies all over the world.

One great and relatively inexpensive way of spreading brand awareness and marketing your product is to use email to send information and details about any upcoming products. In this way, every email sent to current or prospective clients can be used for marketing purposes and this is known as email marketing. Email marketing can be used to request additional business, send ads, solicit sales, create brand awareness and build brand loyalty. Automated emails can also reduce the time and effort it takes to effectively market a company’s products or services. This tool is especially useful for small businesses and establishments who do not possess enough capital to create a strong and massive marketing campaign.

The effectiveness of email-based marketing is dependent upon the number of names and mailing addresses in your mailing list. The following tips are designed to enable business owners to create an efficacious email marketing strategy and attract potential customers to their products.

– Social Networking Sites: Creating a signup sheet on the company’s profile page on various social networking sites like Facebook, Twitter or MySpace is a sure fire way of expanding your mailing list and attracting prospective customers from the hefty user base that such sites sport.

– Newsletters: Email marketing campaigns should be approached in the same way you would approach traditional marketing strategies. Telling people about your services and products isn’t enough, and it is imperative that you give them a glimpse of your services and products as well. One good way of going about this is to post an example of your newsletter on your company’s profile page or on the sign-up page to give users the chance to get a preview of your customer proposition.

– Public events and Gatherings: Conventions and public gatherings provide the best and quickest way of increasing the number of names on your mailing list. One effective strategy is to provide some free items to those who are willing to sign-up. Such freebies attract many people, who otherwise wouldn’t have been disposed to join your mailing list.

– Utilising Business Cards: Most professionals tend to leave the backside of their business cards blank not realising the utility and benefits of this empty space. These spaces can be used to attract people to your products and are highly effective in making people to sign-up to your emails and newsletters. The process can further be accelerated by offering free goodies to everyone who signs-up.

Trevor Richards writes for Extravisions (www.extravision.com), a leading UK email marketing company.

Trevor Richards writes for Extravisions (http://www.extravision.com), a leading UK email marketing company.

Author Bio: Trevor Richards writes for Extravisions (www.extravision.com), a leading UK email marketing company.

Category: Advice
Keywords: email marketing, marketing, promotion, email, internet, computer, technology, advertising