Why is the Mona Lisa the world’s most intriguing portrait?

Artists, psychologists and art historians have been debating this question for centuries. Some say it’s the delicate use of light and dark hues. Some say it’s the fact that the background on the left is different from the background on the right. Most say it’s because nobody can figure out whether La Gioconda is happy or sad.

All of the mysteries related to the Mona Lisa can be boiled down to three elements:

Appeal – the smile; balance – the background; and color – the hues.

One thing is certain: people can’t stop looking at it.

You may not be competing with Leonardo da Vinci, but you may be trying to sell your product or service in your own very competitive marketplace. Here are five great ideas which will ensure that people pay close attention to your flyer when they see it.

1. Be provocative. Sometimes people will read your flyer just out of curiosity. They don’t understand why you would ask such an odd question, and so they will read it just to find out.

One of the most successful advertising campaigns in history was conducted by Volkswagen. They put a picture of a VW “bug” in the picture and just the word Lemon underneath. Why would a car manufacturer call its own product a lemon? You had to read the fine print to find out!

2. Use imagery and language which aren’t cliched. Too many advertisers use puppies and small kids as images to sell their products. A lot of advertisers use attractive people exclusively. Those images work in some markets, but are dismissed in others. Some people respond to the new and different, and they may take an interest in your product just because of that.

3. Use colors in interesting ways. It isn’t necessary to color your entire flyer. It isn’t even necessary to color it at all. A small, bright red image against a grey background can be far more attention-getting than a fully-colored flyer.

4. Imbalance is a variation of balance. Large image, small text. Large text, small image. Emphasize the elements of your message which give your message the most impact. There’s no rule that says that all the elements have to take up the same amount of space. There are many successful advertisements which are ninety-percent white space. The goal is first and foremost to pull the reader in, to make him pay attention.

5. For your text, make sure the font is right. Some fonts scream “formal”, and that may contradict your informal message. Some are too offbeat. Some are just too hard to read. Make sure your font doesn’t get in the way of your message.

6. When all else fails, use puppies and small children.

You don’t have to worry about failure when you contact a reputable discount printing company. Some have decades of experience in helping customers put together attractive and attention-getting flyers at a very low price.

Utilize the variety of printing services that Conquest Graphics offers online. Take your business to the next level with printing brochures and other direct marketing materials.

Utilize the variety of printing services that Conquest Graphics offers online. Take your business to the next level with printing brochures and other direct marketing materials at http://www.conquestgraphics.com

Author Bio: Utilize the variety of printing services that Conquest Graphics offers online. Take your business to the next level with printing brochures and other direct marketing materials.

Category: Marketing
Keywords: business printing, saving money