The “going green” trend seems to influence not only private individuals but also the business world. More and more companies adopt green business development strategies becoming eco-entrepreneurs. But what is the motivation behind a company’s decision to go green? With individuals, it is the personal believes that trigger such a change but a business is driven by financial objectives which seem incompatible with green business development.

The truth is that many of the existing business people have grown to understand that a green business is not only beneficial to the environment but is also profitable. Eco-entrepreneurs know that profit can be enlarged by either reducing costs or by increasing sales. And in the case of green business development, both of these conditions can be met.

Green Businesses: A Cost Saving Solution

A decade ago these two terms would have seemed contradictory and impossible to use in the same sentence. However, things have gone a long way and green business development is more and more associated with cost saving solutions. Here are some of the most common examples of green strategies which are adopted for their cost saving attributes:

– Replace office lighting with compacted fluorescent bulbs which use 75% less energy

– Use post-consumer recycled paper which costs a lot 10-20% less

– Use remanufactured ink and toner cartridges which are 15% cheaper

– Buy Energy Star electronics which save about 75% of the energy normally used

– Choose eco-friendly travelling options such as hybrid vehicles or trains

– Bring people together through webinars instead of business meetings

– Adopt smart virtual document management solutions to cut down on paper consumption

All of these are the simplest possible solutions at the disposal of eco-entrepreneurs, helping them to go green and stop wasting money. But, of course, green business development can be a lot more complex and involve huge investment projects which, in their turn can bring out huge profits. The fact is that, if such simple measures can cut down your costs, it is only natural that sophisticated strategies will have the same effect but on a larger scale.

Many times, businesses forget that going green is not realistically an option but a necessity to survive in an environment where people look for and buy green products. The most obvious technique to go green is to sell green products and that is not necessarily because such eco-entrepreneurs are concerned about the environment but mainly because the market demands it. Green business development in that respect is, before anything else, business continuity and it is the strongest argument for eco-entrepreneurs. Adopting green solutions to reduce costs is great but if they make products which are not in demand, they are only left with a poor investment. And that is the reason why businesses who want to turn into or start as eco-entrepreneurs ask for professional advice on green business development. When a business adopts a green strategy, the proper implementation of that strategy is essential in order to reach the desired goals.

Michael Latraro is a green business development specialist and member of Stanford Who\’s Who Business Social Network

Michael Latraro http://mauricelatraro.info is a green business development specialist and member of Stanford Who\’s Who Business Social Network http://www.stanfordwhoswho.com

Author Bio: Michael Latraro is a green business development specialist and member of Stanford Who\’s Who Business Social Network

Category: Business
Keywords: green businesss,business development manager,business development company