History of Mascots and Their Use Today
Mascots are commonly used to define a person, an object, or an animal that is thought to bring luck. The use of the word is thought to be traced back to use in Gascony and Provence and was a phrase that was used to describe anything that was felt to bring luck to a household. They are mainly used to represent a group like a school, society, military unit, professional sports team, or even a brand name with a common identity. In addition, the figure can become a spokesperson for the company or organization that they are trying to represent.
It is easy to find use of the lucky figures all around. Many companies or organizations will use it to help define what they stand for or what they would like to be thought of when someone sees the iconic person, object or animal that they have chosen to represent them. High schools and colleges will choose predatory animals (like cougars or lions) or something like warriors to reflect that they have a fighting spirit. Originally many of the animals used by high schools or colleges were live and brought onto the field during sporting events. Eventually the use of live animals became too costly and dangerous and the use of costumes was put into place for the school events.
In professional sport especially, these figures have become synonymous with representing the team. The Chicago Cubs had one of the first animals to reflect their team in 1908 but it didn\’t last. It looked like either a squirrel or a bear and the players weren\’t too happy about it being used to represent their team. In 2012, most of the Major League baseball teams have a person or animal for their team like the Arizona Diamondbacks have Baxter the Bobcat, St Louis Cardinals have Firebird, Colorado Rockies have Dinger, Seattle has the Mariner Moose, and the San Diego Padres have the Swinging Friar. And the NFL is no different with the majority of the teams having mascots to represent their team. The Baltimore Ravens have Poe which is a raven named after Edgar Allen Poe. The Denver Broncos have Miles who is a white and looks like a horse. The Detroit Lions have a lion named Rory. And the Carolina Panthers have a black panther named Sir Purr. Hundreds of other sports teams across the world have these types of figures that have become symbolic when the name of the team is mentioned.
Mascots are a great form of merchandising or branding for a company. When people see Tony the Tiger, they will usually think of Frosted Flakes. Lucky the Leprechaun is seen on the box of Lucky Charms and in the commercials for the cereal. And of course Toucan Sam represents the Froot Loops cereal. On the label of many vegetables is the famous Green Giant mascot and Popeye comes to mind when thinking about spinach. Rising in popularity recently are the M&Ms figures that are both adorable and a little strange but make people remember the Mars brand. And in the 1980\’s McDonalds was known for Ronald McDonald and Grimace.
Manufacturer of the World\’s Most lovable mascot costumes. We also specialize in corporate mascot. Loonie Times Mascot Character Productions 1720 Queen Street West, Toronto, ON M6R 1B3, Canada +1 416-504-2146
Manufacturer of the World\’s Most lovable mascot costumes. We also specialize in corporatemascot. Loonie Times Mascot Character Productions 1720 Queen Street West, Toronto, ON M6R 1B3, Canada +1 416-504-2146 http://www.loonietimes.com
Author Bio: Manufacturer of the World\’s Most lovable mascot costumes. We also specialize in corporate mascot. Loonie Times Mascot Character Productions 1720 Queen Street West, Toronto, ON M6R 1B3, Canada +1 416-504-2146
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