Technology has changed the way businesses are carried out. As technology evolves, businesses adapt to it and business practices evolve with it. We have gone a long way from punched cards to tablet PC\’s. iPad is one of the most popular and widely sold tablet computers. Businesses can go for iPad rental services as cost cutting solutions. They can help in different marketing aspects of the business. iPads are advanced in that you do not need to use a separate keyboard or mouse. They are incorporated in the devices. They are lightweight and can be carried around anywhere without any hassles. Here are a few pointers on how to use them at trade shows.

Surveys using iPads

In conducting surveys, companies utilize papers for data collection. The collected data is then fed into computers in order to process and analyze it. This method is time consuming and more efforts have to be put in to produce the data twice, that is, once on paper and then on systems.

Now, it is possible to conduct electronically supported surveys, which eliminates double entry of data. iPad rental services can be made use of to procure the devices. With proper softwares and apps, iPad enables surveys, where respondents with similar interfaces can participate and answer.

Lead generation forms

In trade shows, contact details of customers and prospects attending them are recorded in some form. For B2B marketing, it is essential to follow up on these contact details for sales increase and lead generation. Warm leads in case of trade shows, refer to those customers whose attention you have captured and can now confer about your products and services. Their response helps you in making your offerings better while increasing sales.

iPads can now be used in trade shows to serve this purpose. You don’t have to purchase the devices; you can opt for iPad rental services. Your staff at the booth can use them to get and record responses from people at your booth. They can carry the devices around to interact with other people in the trade show.

E- commerce and presentations

In the e- marketing scene, making presentations to potential clients about the products and services offered by a company are common. These presentations or demonstrations are loaded with information of interest to customers. They can communicate the product\’s features, uses, prices and benefits in a visually pleasing way.

In trade shows now, you can make use of iPad for demonstration purposes. You can load all the visuals you require into it and make presentations effortlessly without the use of keyboards and mouse. You can use it to email marketing materials, ordering supplies, presentations, inventory lists, quotes, etc to the responsive clients on site. You can also collect their emails to send them the requested information and to generate leads.

Other uses

You can make use of iPads as computer kiosks in trade shows. Go for iPad rental services to save money on purchase of the same. The computer kiosks can help customers at the booth to go through your marketing materials. They can leave their contact details if they have not been able to communicate with the booth staff. This helps when you do not have enough personnel deployed at your booth.

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