Make no mistake about it, there are dozens of ways on how to promote an e-book online. That said, this article isn\’t necessarily implying that you should focus solely on blogging as your only marketing strategy. It\’s recommended that you utilize every strategy you have in your hands. However, it\’s advisable that you put extra efforts into blogging as it has proven itself to be a very effective promotional tool. If you yourself wrote the book you are promoting, then setting up a blog is the perfect strategy for you. Blogs are tailor-made for writers and content creators like yourself. A blog enables you to connect with your potential customers. It acts as a communication platform between you and your target market.

Setting up a blog for the specific purpose of promoting your e-book is not that difficult at all. You can literally have a fully functioning blog in just a few hours depending on the overall design and nature of the blog you want to set up. If you are knowledgeable in website design, you can create the blog yourself. If you have no idea how to do it, you can always outsource the process. There are a lot of experienced web designers online who offer their services as freelancers. You can get the blog you want at a very affordable price. For a start, try searching in online job markets for freelance web designers. If you can\’t find what you\’re looking for in the job sites, then it\’s probably best that you hire a design firm. Costs will naturally be higher but you\’ll usually get better services.

Here are a few tips on how you should utilize your blog in promoting and selling an e-book:

– Make your book the focal point of your blog. This way, when someone visits your blog, he/she is immediately introduced to your book. Create an attractive cover for your book then display a banner of it on your blog. Place the banner above the fold. Most marketers place it high in the side bar. You should try doing the same.

– Create and publish informative blog posts in a regular basis. This is what blogging is all about – providing valuable content for your readers. If your readers find value in what you are writing and publishing, they are more inclined to purchase your book. For best results, try following a posting schedule. It can be daily, thrice a week, once a week, etc. The benefit of following a schedule is that your readers will know when you are posting something new. Readers are usually turned off when they visit a blog and see that nothing new has been published for some time.

– Promote every blog post you publish. The more you get your posts out there, the more people will see your e-book. To accomplish this, you should take advantage of web 2.0 sites like social networking sites, bookmarking sites, and article directories.

If you apply these tips on how to promote an e-book using a blog, expect a significant increase in your book sales.

Are you looking for more information regarding e-book? Visit http://ianstables.com/ today!

Are you looking for more information regarding e-book? Visit http://ianstables.com/ today!

Author Bio: Are you looking for more information regarding e-book? Visit http://ianstables.com/ today!

Category: Business
Keywords: blog posts,informative blog posts,blog post,book sales,publish informative blog,blog enables