Email Marketing is all about creating attractive marketing messages that are sent directly to potential clients through electronic mail (e-mail).The email sent can be in the form of a special advertisement; business propositions or requests;products or services on a sale at a specific season or any email communication with the intention of building or maintaining a company brand.

One reason for using email marketing would be to help strengthen relationships with merchants and traders who transact with a company\’s products.Traders are in personal contact with the end customers and this medium helps to enhance brand loyalty and increase chances of repeat business.Another reason would be to help a company reach to new clients or updating current customers of new products.Email Marketing is highly personalized and may have a convincing edge over listed subscribers.It is the ultimate marketing medium for an online audience.

There are effective ways of writing an email marketing copy that have been proven to work. Firstly, you must have a clear picture of your target market.This means having statistical data on their age, demographics, tastes and preferences.The more you know about your clients the higher the chance of being specific and selling the idea to the right customer. Secondly,one should give a lot of thought to the opening line of the email. Before opening any email, this is the first thing to look at and the ones considered first are those from a trusted source ,e.g a friend, a frequently visited website or those containing familiar words.The from line should remain consistent through out to build trust with new clients.

Thirdly, the subject line should be of a considerable length and the first paragraph should be captivating enough to convince the client to read on.It needs to be straightforward and provide an executive summary of the entire content of the email copy. Subject lines with a sense of urgency have been proven to work especially with deadlines e.g. discounts guaranteed only up to a certain date.An email copy however should not overdo or exaggerate the aspect of urgency so as to remain relevant to the customer.

It may be beneficial to list the benefits clearly in visible format so as to narrow down the specific reason for a client to choose to buy into an idea.Advantages should stand out making it worthwhile for customers reading the copy.To add to this would be the use of testimonials which help prospective customers relate to the subject matter. Customers may quote why they like a specific product or service and this may be convincing to the clients reading who may want the same share of benefits experienced by others.

Its is important to also use positive action words that show that the writer believes in the product or service.The use of such powerful words instinctively persuades potential customers and compels them to buy. Finally, it is important that the writer avoids any spam keywords.Spam filters are incorporated in email software to spot and classify emails with too many capitalized words and exclamation marks as spam.

Trevor Richards writes for Extravision, a leading UK email marketing provider.

Trevor Richards writes for Extravision, a leading UK http://www.extravision.com.

Author Bio: Trevor Richards writes for Extravision, a leading UK email marketing provider.

Category: Marketing
Keywords: email marketing, copywriting, internet, ecommerce, advertising, branding, marketing