Ever wonder why so many email marketing plans fail? To see the answer, take a minute right now to stop reading this article and look at your Spam Box.

On any particular day, many of us receive several advertisement emails that never even reach our in boxes because today\’s sophisticated email programs automatically scan incoming messages, looking for red flags that the email is spam. Even if you\’re on a mailing list for a particular company, an improperly worded message can be destined for the spam folder.

The goals of any successful email marketing campaign must be to not only build desire and entice the recipient to take action; it must also be to make it past the spam scanning capabilities of email software programs, so that recipients can even read the email to be enticed in the first place.

To help you create emails that will spark the interest of readers and turn up in boxes rather than the dreaded spam folder, keep the following tips in mind.

1. Keep your email distribution list up-to-date. Only ever include people who have opted in to receive notifications from you. When customers update their contact emails on their accounts, ensure that you also make the change on your email distribution list.

2. If a recipient contacts you to be removed from your mailing list, ensure that you honor the request promptly. With some email services like GMail, messages from addresses that are frequently flagged as \”Spam\” by users are automatically filtered into the Spam box, making it important to avoid having previous distribution list members flag your emails because you forgot to take them off your list.

3. Always keep your emails general and appealing to your entire list. For example, don\’t advertise special offers for one geographic area to an international distribution list. Make sure your message is useful and will be interpreted as warranting an email blast. Special offers and new products are always safe bets for advertising, provided they are available to everyone on your distribution list.

4. Proofread, proofread, proofread! Typos and poor grammar will destroy the credibility of your message, and incredibly poor wording can even land you in the Spam box.

5. Time your messages to your audience. Many people do online shopping on weekdays during their lunch hours, so this may be prime time for you to send out a blast. If you have a restaurant, sending out an email a few hours before a big game or an hour or two before lunchtime may be best. If your emails aren\’t getting responses, try sending them at a different time.

6. Use the format and layout that is best for your business. For example, if you have something to show off, include images.

7. Avoid buying email addresses from services. While this can give you a large amount of contacts, many of these people will mark your messages as unsolicited or simply delete them without reading. Don\’t waste the money on purchasing lists.

8. Promote your email newsletter or mailing list through your social media pages and on your website. If you have a brick and mortar location, make sure to promote it there, too, and ask customers for their email addresses. Consider offering discounts or special offers for those who sign up online or in person.

9. Strive for viral. Whenever possible, include something funny, eye-catching or incredibly helpful in your messages. This increases the likelihood that your recipients will forward your message on to others.

10. Study your results. After every email message, track how many people visited your site as well as how many sales you received as a result. By studying your ROI for each email, you can see what really works for your bottom line and what doesn\’t.

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Category: Internet
Keywords: email,marketing,success