If you want to implement an SEO strategy then the first step is selecting the proper keywords. If the wrong keywords are selected then the search engine optimization campaign will not go anywhere and you will be wasting time and money.

Keyword selection will vary widely. Depending on the website type that is requires. Sites that are static and that are not driven by any database have a limit on the number of keywords that can be included. On the other hand database driven websites that are dynamic allow optimization efforts using keywords in unlimited numbers. If a new website is created then you should determine the specific number of keywords that are needed before creating the site. This allows you to plan the site architecture to meet your needs instead of the other way around.

Keyword selection starts with a session of brainstorming and you will need to write down each idea as it occurs. Once you have created the initial list of possibilities it is time to start crossing some off. Three important things to remember when doing this are:

– Longer keyword phrases are usually much easier to rank highly with

– A large number of the search engines do not include word stemming capabilities

– Most search engine searches are entered into the search bar using all lower case letters

Keyword Selection Tools Available

There are a number of keyword selection tools available that can help you develop effective keywords. Keyword development is one of the most important aspects of SEO, because the keywords used can make all the difference. Some tools available for this purpose are free while others may have a small cost involved. A few of the best keyword selection tools are listed below:

Google AdWords Keyword Suggestion Tool

This is a tool offered by Google and is designed so that AdWords advertisers can determine the most effective keywords for a specific website. You simply enter a keyword and this tool will give you a list of related keyword suggestions that you can use. Unlike some of the other tools this one will not show you how often a search is made for a keyword or phrase though.

Overture Search Term Suggestion Tool

This tool allows you to locate new keywords for a website and also shows the frequency for searches that contain the targeted keywords and phrases. All you have to do is enter the keyword or phrase in the tool search box and then hit the enter key. The tool will tell you how many times this keyword was used in searches for the allowed time period. The tool also provides suggested keywords that are relevant as well.

Search Engine Keyword Suggestions

A lot of the directories and popular search engines offer keyword suggestions when you perform a search. Not all search engines offer this but the most commonly used search engines will. MSN, Yahoo, and many others will offer related keywords as suggestions when you run a search, and these suggestions can help you with your keyword development strategy.

Mark K Meyer is Search Engine Optimization consultant, specializing in development of Web Marketing strategies for a leading Dallas based SEO Services company and the author of this article on The Best Strategy For Selecting Your Keywords.

Mark K Meyer is Search Engine Optimization consultant
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Author Bio: Mark K Meyer is Search Engine Optimization consultant, specializing in development of Web Marketing strategies for a leading Dallas based SEO Services company and the author of this article on The Best Strategy For Selecting Your Keywords.

Category: Internet
Keywords: seo, seo services, sem, internet marketing, search engine optimization