It’s usually a few months after a girl is born, that many Indian parents begin to consider expanding their gold investment. The reason is well-known. Indians buy and gift gold jewelry during weddings and save for this large foreseen expenditure over an entire lifetime.

According to one report, traders said almost 70% of gold jewelry is sold in India during the wedding and festival season. According to Money Morning, India accounts for about 32% of the global gold market with half of the gold bought spent on jewelry for 10 million weddings held each year. Rise in the gold price has much less impact on the demand for gold, especially during ceremonies, where gold has become a part of it. For ages in India, gold has become an integral part of ceremonies and it is no wonder stating that any function be it a marriage or engagement or birthday is incomplete without gold.

What are the reasons that led to this tradition of gifting gold jewelry to the bride during her wedding?

To preserve wealth:

Gifting gold jewelry provides a way to transfer some family wealth to daughters. Unlike today, earlier property inheritances did not include daughters. In order for parents to ensure that their daughters had some wealth of their own, gold jewelry was considered as the ideal gift which would stay only with her.

For security:

In India, gold translates into money. Therefore, gold gifted during weddings is also considered to be a part of dowry by families which still follow this custom. Gold gifted to the bride either in the form of jewelry or coins, is for her future security and financial independence.

For emergencies:

In India, gold can be quickly used as collateral for emergencies, or sold outright during financial crises. The gold gifted to a woman during her wedding is considered almost the last resort, when a family is really in need of money. Hence, this is a way in which parents try to ensure their daughter has some financial fallback during times of crisis.

For prestige:

Richer family gift more gold and jewelry, which is usually shown to relatives of both the bride and the groom. It serves as a way to showcase the wealth of the family, just as the size of the wedding does.

For fashion:

Today’s brides often have a bigger say in what gold jewelry they wear for their weddings. As a result, gold jewelry gifted during the wedding is purchased with that day’s style and theme in mind. In fact, families sometimes change and convert older designs purchased years before into more modern pieces which their daughters would wear for other occasions after their weddings.

Regardless of the reason, gifting gold jewelry is a tradition that is honoured depending on the financial capability, or religion and the person who receives it also feel ecstatic. Women irrespective of their age love wearing gold ornaments and it is passed down from one generation to another as ancestral property. This is the reason why people say gold is forever.

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