If you want to be effective in automotive marketing, you should contact Brian Ongaro and ask him about Boardwalk Auto Group. Brian Ongaro possesses the skills and knowledge necessary for effective automotive marketing. The achievements that he had are what made him prominent in this field. In the late 1990’s, he was appointed as the executive vice president and market manager of AMFM. Then, in the early 2000’s, he became the vice president for CBS Radio. Because of these, he was able to bring organization management knowledge and innovative marketing experience to Boardwalk Auto Group.

Also, you should be able to utilize social media networks such as Facebook and Twitter to promote your business. People who are interested in Ferrari, Maserati, Volkswagen, Porsche, Audi, and Lamborghini amongst other popular car models will most likely join your social media network. Hence, you will be able to reach to a wider audience. Social media promotion is indeed more beneficial than direct mail and print media advertising. See to it that you provide accurate and detailed information regarding the car models that you are trying to promote. Also, see to it that your knowledge is sufficient for answering inquiries by prospective customers.

You should know the difference between buying and leasing cars. As you know, not everyone needs to own a car. Some people can get by with riding a cab or bus to work or leasing a car at the most. You should be aware of the costs involved with these two options. For instance, buying a car means having to pay for the entire cost of the vehicle. You will need to pay the full amount regardless of how many miles your drive it. The monthly payments can also be expensive considering that they are higher compared to the payments for leasing. There are also down payments, sales taxes, and interest rates involved.

Leasing a car, on the other hand, is basically less expensive compared to buying a car. Although there are costs such as down payments, sales tax, security deposits, and lease-end disposition fees, these payments are not as high as those for buying a car. However, you should keep in mind that no matter how much you pay for the vehicle, you will still need to return it eventually. You are not free to sell the car anytime you want. Then again, you may still buy the car for its depreciated value if you really want to have it. Otherwise, you can just go ahead and lease another car.

Depending on your needs and lifestyle, you can either find buying a car convenient or not. If you are the type of person who needs to travel often, then paying for costs to buy may be worth it. On the other hand, if you prefer the less complicated option, then you may just lease the car. Do not worry about the coverage because car leases mostly have gap insurance. This insurance pays the difference between the worth of the vehicle in case it is destroyed or stolen, and the amount that you owe on your lease or loan.

Learn more about Boardwalk Auto Group and Brian Ongaro at http://www.fastcompany.com/user/Brian-Ongaro.

Learn more about Boardwalk Auto Group and Brian Ongaro at http://www.fastcompany.com/user/Brian-Ongaro.

Author Bio: Learn more about Boardwalk Auto Group and Brian Ongaro at http://www.fastcompany.com/user/Brian-Ongaro.

Category: Business
Keywords: Automotive Marketing, Boardwalk Auto Group