In the world of address management and location intelligence, businesses and other organizations utilize many tools to match geography with personal information. One of the tools that are usually incorporated into an overall location intelligence system is the postal code map. A postal code map is created using GIS data, and will help you narrow down people who fit specific demographics by postal code.

GIS stands for geographic information system, and it is a high-tech way to blend elements of geography with other information to create maps and lists and databases. When GIS data contains a postal code map, that map can be used in a handful of important ways to further the goals of a business, government agency or charitable organization.

Keeping track of people is one way that a postal code map is used. When government agencies do a census to track the population of various cities and towns, a postal code map can come in handy for more accurate counts. A census might not seem like a big deal to citizens, but they help municipalities get a handle on the details of their population, which helps in planning new building and municipal programs. GIS data is a useful tool for any government agency that wants to get information and details on the population for any reason. A postal code map as part of GIS data is also quite useful when election time rolls around, in order to keep track of voters.

GIS data and a postal code map also come in very handy when major charities are looking for donations. The information that can be gleaned from a postal code map can help charitable organizations find people who have donated before, and people who are likely to donate in the future based on their income and other factors. The science of address management and location intelligence has taken a lot of the guesswork out of seeking charitable donations. When using geocoding software and other tools, all of the information is displayed right in front of you, before you even hit the streets.

Another place the postal code map comes in very handy is with direct marketing. Most companies will send out some type of marketing materials over the course of a year, some much more than others. With the help of a postal code map and GIS data, you can make your marketing campaigns a lot more targeted, so the messages are received by people who actually want to see them.

When GIS data or a postal code map isn’t being used, so much of the marketing materials that come in the mail end up in the garbage as junk mail. When an accurate postal code map is being used, it can even enhance the reputation of the company sending the information, because the public will perceive fewer pieces of junk mail. A postal code map and other GIS data are all tools in part of an effective, overall address management and location intelligence system.

With industry leading postal code map tools, leverage your customers\’ location data to make intelligent decisions and impact your bottom line.

With industry leading postal code map tools, leverage your customers\’ location data to make intelligent decisions and impact your bottom line.
http://dmtispatial.com/en/Products/DataManagement/CanMapProductSuite/PlatinumPostalCodeSuite.aspx

Author Bio: With industry leading postal code map tools, leverage your customers\’ location data to make intelligent decisions and impact your bottom line.

Category: Business
Keywords: geography,spatial,address,data,database,management,marketing,software,business,computers,technology