You may not see it at the top of many company\’s priority lists when it comes to deciding what marketing methods to employ, however email marketing is one of the wisest investments your business can make. If you\’re in the dark as to why you should include email as part of your marketing mix then here are a few pointers.

As you may well know, traditional forms of marketing such as posters, newspaper and magazine adverts, radio or even television adverts can cost a ridiculous amount of money. What\’s more, this type of advertising has no means by which you can analyse how said marketing directly impacts your business and its bottom line. The overheads involved in implementing an email campaign are minimal and as such, one person will be able to undertake the task at a fraction of the cost to those mentioned.

One of the main benefits of email marketing is that it enables you to broadcast your message to a large audience instantaneously. All it takes is a few seconds from the time you click the \’send\’ button for your campaign to land in the inboxes of potentially thousands of customers. This is particularly useful when it comes to promoting limited time only offers and is especially handy for reminding customers when a certain deal is about to come to an end.

It\’s a misconception that emails are primarily word based communication. They are almost as flexible in their output as a web page and you can add links into your promotions just as you would for a website. Email marketing can be comparable to traditional direct marketing; however email has the advantage of allowing the recipient to interact with the advertisement. All it takes is a single click from one of these links for the user to get to the information you want them to see.

The internet has turned the world into a global village. With email marketing you now have the opportunity to get new business from all over the world without costing your business a small fortune. It is extremely easy to forward on emails so you will also be able to benefit from \’word of mouth\’ publicity.

Email is also a fantastic way of building relationships with your existing customer base. A regular monthly email will be useful for keeping your customers up to date with company news as well as any offers relating to your products or services.

For those who may be a little unnerved at the prospect of implementing and managing an email campaign there is no need to worry as help is at hand. A simple internet search will bring up a list of potential email marketing companies who will be able to take care of the entire process for you – from design and wording of the initial email right through to the monitoring and tracking of customer engagement. There is no doubt that your business can benefit from the years of industry experience that an email marketing company can bring.

Trevor Richards writes for Extravision (www.extravision.com), a leading UK white label email marketing company.

Trevor Richards writes for Extravision (http://www.extravision.com), a leading UK white label email marketing company.

Author Bio: Trevor Richards writes for Extravision (www.extravision.com), a leading UK white label email marketing company.

Category: Advice
Keywords: email marketing, email campaign, ecommerce, internet marketing, e-commerce, sales, business