When it comes to effective article marketing, the power and potential of social media sites cannot be overlooked. After all, the heart of article marketing lies in creating content that convinces prospective customers of the value and need for your particular product or service offering. Among consumer groups in the teen to early-adulthood groups, the willingness to share and communicate about one\’s experiences with a particular brand or product has found a true ally in social networking. For an article marketing strategy that lends itself to social networking, take careful note of these important considerations.

As far as demographics are concerned, the major social networking sites and services each have their inherent advantages and disadvantages relative to compatibility with article marketing. Facebook and Google+ are the most capable of facilitating increased sharing of articles among users. Users are armed with an arsenal of tools for quickly posting and sharing interesting content; services like Reddit, Tumblr, and Digg are also very useful. Twitter, on the other hand, has only limited functionality for the article marketer as posts are typically limited to a sentence or two at most.

Although social media sites tend to be less formal than many online article databases, it is nonetheless important to observe professionalism and respect for readers even if they do not fall within your target audience. Content that is shared on social networking sights is far more visible and can be distributed to thousands of users within a matter of minutes. Abstain from including offensive, derogatory, or highly personal content. Furthermore, you should perform thorough checks for spelling and grammatical errors, which make your content appear unprofessional– something which leads many readers to perceive content as nothing more than spam.

Social media users, especially opinion leaders and high-profile users, are far more likely to share articles and content that they perceive to be provocative, interesting, and highly relevant. With this in mind you must focus on creating articles in an appealing and easy-to-read format; include memorable titles and eye-catching headlines to increase the likelihood that your articles will be posted and possibly passed along to other members within the network. This requires the writer to focus on the specific keywords and phrases that are most intriguing to readers.

Combining article marketing with social media must be more than a simple matter of taking without giving; until your content is easily recognisable as interesting and relevant, it is unlikely that it will be distributed. However, you can speed up the process by using distribution as a two-way street. Court opinion leaders and engage members of the network by commenting on and linking to their profiles, posts, or public pictures. This instantly increases your visibility within readers\’ networks.

Over the last decade, the prevalence of social media has grown by leaps and bounds; by all counts it is expected to continue to grow at a meteoric rate. As consumers become more involved with the purchasing decisions and spending habits of one another over their social networks, article marketers who respect and work with these tools are likely to have a significant competitive edge. It is very important to remain abreast of social media developments in order to adapt your article marketing strategy to make the most of social networking.

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If you are Starting an Online Business and you\’re tired of getting the run-around from all the sharks and guru\’s making false promises, visit my web site and get your FREE 24 page report on how to make money online http://www.imstartupnews.com

Author Bio: If you are Starting an Online Business and you\’re tired of getting the run-around from all the sharks and guru\’s making false promises, visit my web site and get your FREE 24 page report on how to make money online http://www.imstartupnews.com

Category: Marketing
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