Considerations of Using Screen Printed T-Shirts to Brand Your Business
Screen printed T-shirts have been used as a business branding tool for years. This tried-and-tested advertising method is a great way to broaden exposure within the marketplace. Every person that receives a branded tee becomes a walking billboard for your company each time they wear it out of their house.
Available designs for screen printed T-shirts are nearly unlimited. Owners can select from a wide assortment of colors and fabrics, along with different styles of shirts. The type of shirt selected depends on how recipients will wear them.
Personalized shirts designed for employee apparel might include imprinted polo shirts that include the company name and logo. Ladies\’ shirts might be manufactured from more feminine fabrics such as ring spun cotton or tissue jersey.
Tees handed out as trade show giveaways might include complex or bold designs; whereas tees used as business gifts might have a more subtle design. It\’s not uncommon for companies to design 3 or 4 shirts for use as promotional products.
Taking time to find out what type of shirts the demographic market prefers will go a long way in making certain your tees become their favorite. The more people like a shirt the more often they will wear it.
Cotton is one of the best fabrics for screen printing. Cotton choices include: standard, Pima, organic, ring spun, and 30 singles. The downside of using 100 percent cotton is the fabric has tendency to shrink during launderings.
Other suitable fabric selections include cotton blends. A few of the more popular are 50/50 cotton and polyester blend or 50/25/25 tri-blend consisting of cotton, polyester, and rayon. Blended fabrics are more wrinkle-resistant, have less shrinkage, and are super easy to care for.
The screen printing process is quite complex and involves applying ink to shirts in layers. The more colors that are used the more expensive the process. One way to lessen costs is to use one or two colors.
It\’s important to choose fabrics that can withstand multiple washings without fading. You want your branded tee shirts to look good for as long as possible, so don\’t skimp by using inferior materials.
Standard cotton is a good choice because it is sturdy and is suitable for year-round wear. Pima cotton is one of the most durable materials and is an ideal choice for screen printing multiple colors due to its thickness. Ring spun and 30 singles cotton are soft, lightweight fabrics that are perfect for ladies\’ shirts.
Fabric weight also makes a difference in how the design turns out. For instance, 30 single refers to the thread weight. Just as with bed sheets, the higher level of thread count the softer the fabric will be. Higher thread counts use thinner thread to achieve a tight weave. Therefore, a 50 single shirt would be more lightweight and thinner than a 30 single shirt.
It is very helpful to understand the pros and cons of various tee shirt fabrics and how well they hold up through the screen printing process. Selecting high quality material for screen printed T-shirts can expand brand awareness because recipients can wear the tees for a long time.
Learn how to design distinctly unique screen printed T-shirts from promotional product experts at Gorilla Marketing. We\’ve been helping company owners create unique branded promo gifts for almost 30 years. Find out how easy and affordable it is to design your own tees at www.GorillaMarketing.net.
Learn how to design distinctly unique screen printed T-shirts from promotional product experts at Gorilla Marketing. We\’ve been helping company owners create unique branded promo gifts for almost 30 years. Find out how easy and affordable it is to design your own tees at http://www.GorillaMarketing.net.
Author Bio: Learn how to design distinctly unique screen printed T-shirts from promotional product experts at Gorilla Marketing. We\’ve been helping company owners create unique branded promo gifts for almost 30 years. Find out how easy and affordable it is to design your own tees at www.GorillaMarketing.net.
Category: Marketing
Keywords: screen printed t-shirts, personalized tee shirts, screen printing process, screen printed tees