The Paid per Click Marketing is a way of getting more traffic on your website. This is done by purchasing ads on search engines. It is called so because these ads are sold on PPC bases. On search these ads are displayed in different colored boxes on the result pages. These ads are separately displayed from the regular search results. However, in some portals these ads are not separated from the regular search pages.

PPC Work:

Now the question arises that how earning is done by displaying ads?

PPC marketing is based on the keywords. If the keywords are arranged, organized and grouped in an effective way, this will lead to win AdWords campaigns. In these campaigns it is ensured that the ads are displayed to the suitable people. The keywords for which you pay should be beneficial financially. These keywords are purchased in an auction model. These keywords are charged in relevance to their category. In PPC correct targeting is important because payment is done for every click. The click costs for the keywords can be seen by using Overture view bid tool because Google normally don’t show the ads click rates.

Three main components in PPC:

– Advertisers:

These are those organizations and companies that are seeking for the publicity and put their message online for visitors.

– Searchers:

When a website is visited and ads are displayed on it. There may be some ads that match to their needs. This need may be for some product or service. This ultimately leads to click on that ad.

– Engines:

Engines act as a bridge between the searcher and advertisers. Searches are users whereas advertisers pay for displaying their ads. Engine provides relevant results to the visitor.

Benefits:

– Increased income:

More clicks more will be your product or service sale. This will contribute in the business progress as well as income and profit.

– Lower Costs:

Search engines offers a discount that is generated algorithmically based on the extent of their users happiness.

PPC networks:

PPC networks may be smaller and larger, but it is good to start by using the larger ones. Larger network use increases the traffic quality. This is also good for your business because it provides a rapid feedback loop. A rough estimation is that 10%- 30% online purchases are the result of pay per click marketing. The world’s two largest pay per click search engines are Overture and Google AdWords.

Cost per click:

To determine the cost per click on the ads two primary models are used:

– Flat-rate

– Bid-based

In both these models the value of a click is given by a source. This value is decided on the base that which type of individual is expected by the advertiser and the profit he gains.

Risks:

In pay per click marketing no risk is faced by the investor except the loss of money spent by him for buying clicks. There is no such issue to worry like website banned by the search engine for PPC services. In PPC marketing the costs may be expensive because every click is paid. To harm you competitors may click on the ads that cost you money.

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Author Bio: Dhruv Patel is a happy DreamHost customer. He has a web site to promote DreamHost. DreamHost is one of the best hosting providers. Use the DreamHost coupon to get a discount at DreamHost sign up.

Category: Marketing
Keywords: online, marketing, internet, PPC, hosting