Having a thousand even millions of Twitter followers is one of the greatest goals a Twitter user especially a company brand can be proud of. However, a huge number of followers don’t mean it helps improve the visibility or influence of a brand. In fact, around 40 percent of Twitter users do not tweet. Instead, they keep track on what people are talking about and if someone mentioned him or her.

Yes, Twitter is a great choice to voice out a brand’s achievements, goals or promotions. There is no doubt that Twitter is also one of the most popular social media platforms with over 100 million active users and 200 million tweets done every day. There was even a forecast that by the end of this year, there will be 21 million Twitter users in the U.S. And some of these users will definitely be following brands not just celebrities.

As mentioned, influence and visibility does not depend on the number of followers. It only depends when all followers notice, care and contribute to the marketing efforts done by the brand. To ensure the followers are the real market of a brand, below are tips to increase Twitter followers the right way.

Follow the Right People

The main goal is to increase followers or the target audience. First consider the brand and the industry it belongs. Second, find people who belong to the same industry and share a common interest. One can check the profile, the number of followers and the tweets if not in private mode. Another is typing in the find box the interest word and users with common interest will be shown. Choose the desired user and follow. Then wait for them to follow back.

Manage Followers

All the users one has chosen to follow may not follow back. When this happen, one can use a free tool called Manage Filter. This tool will help manage the tweets from the users that one has followed.

Tweet Regularly

The key to gain more genuine followers is to tweet regularly. However, make sure to only tweet interesting and useful information such as latest news and stories about the brand. One can tweet from 7 to 10 times daily to keep Twitter followers entertained, up-to-date and most importantly connected. One can also respond to some interesting tweets of the followers or ask questions for interaction.

Avoid Business Greed

Greed and business are inevitable. But too much of it can ruin everything. There must be control and discipline especially when a person wants to achieve marketing goals. The sole purpose of Twitter and other social sites are to socialize or communicate. It is essential to do more branding and less selling. Followers or the target audience will be more respectful and trusting of the brand.

Never Buy Followers

Building a huge network takes time and effort. Never buy followers because it doesn’t really help increase the “genuine” followers who care about the brand and marketing efforts. In addition, it does not add up in establishing a prominent brand. It may even ruin the true purpose and goals the brand has created. Moreover, use Twitter the right way and it will definitely bring good results.

Langdon Trask writes about search, social media, technology, and marketing trends for the SEO agency. If you would like to request additional unique articles from Langdon for your site or blog, you can request articles here.

Langdon Trask writes about search, social media, technology, and marketing trends for the SEO agency. If you would like to request additional unique articles from Langdon for your site or blog, you can request articles here. http://www.nitrointeractivemarketing.com

Author Bio: Langdon Trask writes about search, social media, technology, and marketing trends for the SEO agency. If you would like to request additional unique articles from Langdon for your site or blog, you can request articles here.

Category: Internet
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