I’m on a quest to make sure people I come in contact with, subscribe to my updates to learn about the sales funnel. Why? Because without it you might just continue to throw things up against the wall – just hoping they will stick!

There should be a rhythm to your sales offerings and free content, so that while you are generating opportunities at the “front end” you are aware of every move buyers take as they are progressing through the Sales Funnel cycle. Sales Funnels help your buyers as much as it helps you, because it keeps your customer service methodology highly focused and relevant – without being “all over the place.”

Think of it this way – why would you want to ignore the sales funnel? Creating a product and just merrily tossing it out here in Internet-ville haphazardly makes no business sense at all. Take it from someone who’s been there and done that – in fact, it can be an expensive waste of your marketing efforts.

FACT: A lot of people come into Internet Marketing thinking they’re going to create one product – like an eBook, and focus on one marketing platform – a blog. and that’s going to make them a millionaire.

It doesn’t happen that way.

Learning the Sales Funnel

First of all, that’s definitely wrong thinking (but that’s another story all together)… the point is the only way to generate consistent income is by having:

Planned Sales Campaigns

A Sales Funnel for each campaign

Strategy

Tracking

Testing

Adjustment

Analysis

This is not being told in the “how to” guides. You need to know what to do at the “front” in order to get through the middle and close the end with a bang!

Allow me to share something with you, the front end’s primary purpose is to generate “leads”. Responsive leads at that. Your prospect jumps into the mouth of your funnel because you gave them something they really needed with the free content on your website, for example. They opt into your newsletter, to get a free report. That’s where the work begins.

That’s where you start tracking, testing and analyzing, steering your customer – based on his or her choices – to various steps between steps in your Sales Funnel.

What you’re actually doing is qualifying them – finding out if they will be ideal candidates for the next level. And along the way, you will be doing things like:

* Offering them more valuable free content and “surprise” bonuses

* Telling them about paid offers

* Sending them targeted emails offering them what they’ve demonstrated they want – and what they’ve indicated they most likely will be happy to pay.

You’re not tracking and testing to see how much more money you can suck out of them – you’re doing it so you can give them fabulous customer service, anticipate their needs, solve all their problems – and end up being their favorite, most trusted internet marketing advisor.

It’s not rocket science, it’s strategy. A strategy I overlooked for years. This is about serving your customer according to their need(s), not what you want to give them. Do you have a sales funnel strategy?

Do you even know what a sales funnel is?

Regina Baker
Internet & Offline Marketing Consultant

Uncover The 5 Essential Sales Funnel Tactics You Really Need To Know
Find Out Right Now…Download Your Free Copy Of “Quick Start Guide To Sales Funnel Marketing” at ReginaBaker.com

Regina Baker
Internet & Offline Marketing Consultant
http://reginabaker.com

Author Bio: Regina Baker
Internet & Offline Marketing Consultant

Uncover The 5 Essential Sales Funnel Tactics You Really Need To Know
Find Out Right Now…Download Your Free Copy Of “Quick Start Guide To Sales Funnel Marketing” at ReginaBaker.com

Category: Advice
Keywords: the sales funnel