Pinterest is a pinboard-style social network that connects everyone through things that people find interesting. The social website allows its users to create, manage and browse other pinboards and re-pin or like posts. Not only that, the site also allows users to share the ‘pins’ on other social sites such as Facebook and Twitter.

Being dubbed as one of the fastest growing social network, Pinterest is indeed becoming a social media platform for online marketing opportunities. Moreover, many are not aware that it is not only a photo sharing site but a video sharing site as well. In fact, the social site has already added Vimeo platform that contributed to the growth of the site.

According to analysts, Pinterest video was indexed by Google. Around 1,170 Pinterest videos have been indexed that continuously increased to more than 500 percent. This clearly shows that there are video marketing opportunities on this new social site. To fully utilize the advantages of Pinterest video, below are tips that marketers can follow.

Customize & describe

With the Vimeo platform, pinners can now upload and customize video thumbnails. To do so, one must select an image that would catch the audience’ attention at the same time appropriate for the video uploaded. Moreover, Pinterest allows users to create a few pinboards. One may choose to post videos on different pinboards and place a creative description rather than titling “videos”.

In addition, do not leave the description field blank upon uploading a video. Besides the eye-catching thumbnail, most people would like read descriptions to know if it’s worth to watch. Make sure to always describe what the video is about.

Keep videos on reasonable length

Pinners browse and pin their interest on a daily basis and most do it every hour. Clearly, they can’t be stuck on watching videos that are too long and in turn bore them. It is essential to post videos of reasonable length to ensure that pinners will watch it from beginning till end. However, there are exceptions to that rule. Demo or do-it-yourself videos can be reasonably long since it gives instructions that people find helpful.

Include “Pin This”, “Pin Me” and “Pin It” buttons

Adding “Pin This”, “Pin Me” and “Pin It” buttons is a simple way to connect with other pinners or business pinboards. First it gives a link to a person’s or company’s Pinterest account. Second, Pinterest follow button allows users to follow another user. Third, it allows users to interact with another user through comments and likes. Lastly, it tempts pinners to re-pin a post. Thus, it increases marketing opportunities.

Repin other user’s videos

Besides asking and allowing others to follow and repin videos, one should also repin other user’s videos. In fact, repinning helps pinners build their network of followers. However, it is essential to choose the ones to follow and repin. A good way is to find influential people in the same industry and reach out by following them and repinning appropriate videos.

Create a specific Pinterest video Campaign

There are brands that have started creating video campaigns on Pinterest that encourages repinning their posts. Some even created a contest to submit a photo about certain topics. It was an effective marketing strategy that helped increase brand awareness just through pinning.

Langdon Trask writes about search, social media, technology, and marketing trends for this SEO company in Los Angeles. If you would like to request additional unique articles from Langdon, you can place your request here.

Langdon Trask writes about search, social media, technology, and marketing trends for this SEO company in Los Angeles. If you would like to request additional unique articles from Langdon, you can place your request here. http://www.nitrointeractivemarketing.com/langdo

Author Bio: Langdon Trask writes about search, social media, technology, and marketing trends for this SEO company in Los Angeles. If you would like to request additional unique articles from Langdon, you can place your request here.

Category: Internet
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