Personal Branding Checklist

From:

The Little Black Book Of Personal Branding

By: Michael Irvin

Tips To Creating A Powerful and Profitable Public Image

By: Michael Irvin

©2012, All Rights Reserved.

This Checklist Has Gone Viral. Share it with your friends.

Preface

“This personal branding checklist is not about being perfect. It is about how to present yourself to potential clients and employers in the best way possible that makes them want to hire you and buy your products and services.”

This Free Personal Branding Checklist has gone viral because people want to share this valuable information with their friends and co-workers.

Henry David Thoreau said,

“Most men lead lives of quiet desperation and go to the grave with the song still in them.”

The quote above was written by Thoreau in the 1800’s, yet it is still true today. Most men and women will go through life wishing that they were doing something differently, but will continue along the same path until it is too late.

If that seems depressing to you, then consider this. You have the ability to change your life starting right now. You can’t do it all in one day, but you can do it. That is the reason I took the time to write this short Personal Branding Checklist. I want to help others grow in there given field. In order to do this you must get recognized.

However, even though I am giving this information away freely, most people will not study the material and put it into practice. Most people will not seek out new ways of to increase their public image and recognition. If this seems like a negative point of view, then you have the ability to prove me wrong starting right now.

Introduction

I meet people all the time, both young and old, who haven’t learned the importance of personal branding. Many of them look at me funny when I mention the topic. So, just to make it easy to understand, think about some of the company brands that you encounter everyday like McDonalds®, Coca-Cola®, and Pepsi®.

Now think about persons with personal brands. These include Donald Trump, Michael Jackson (his brand lives on), Madonna, and many others.

These are household names. The branding of each has led you and me to instantly recognize what each of these names stand for. While we all need personal branding, not many of us will ever need this type of personal branding. We simply will never become that well known. And most of us do not want or need personal branding to the extreme that these companies and businesses have accomplished.

Most of us don’t need fame, but we all need personal branding. Everybody can benefit from it. No matter what our position or station in life, personal branding is important. And personal branding on a scale that is really valuable, practicable, realistic, and usable is not hard to accomplish. You just need to know some easy to use techniques and secrets.

My goal in writing this checklist or very short book is to help you to learn these valuable personal branding skills. You may share this eBook with everybody you think could benefit from it. If you are wondering who can benefit from personal branding, see the paragraph above. Hint – Everybody.

“Good luck with every good thing that you set out to do or accomplish!”

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Contents

Introductions

1- Your Goals – Planning For Brand Building Success

– Long Term

– Short-Term

– Action Goals

– Personal Goals

– Your Personal Branding Goals

– PLACE © – Planned Law Of Averages, Contacts, and Efforts

– Take Action

– Mission Statements, Affirmations And Mantras

2- Make Positive Progress

-Positivity Is Contagious

-Build A Positive Image

3- Your Pitch

– Practice Your Pitch

– Deliver Your Pitch in 10 Seconds

– Make Your Elevator Pitch

– Make Your Dinner Party Pitch

– Learn To Be A Great Public Speaker

– Take Along A Wing Man or Wing Woman

– Use Distractions and Props When Speaking Like a Magician

– Dim The Lights Use PowerPoint

4 – Networking

– Stay Connected To Old Friends and New Acquaintances

– Have Your Own Blog / Website / MySpace, or other online presence

– Get To Know Achievers in Your Field

– Networking Groups and Opportunities

5 – Learn The Rules Of Emailing Etiquette

– Ms. And Mr.

– Give Out Your Business Email Address

– Share Your Personal Email Address With Select People

– Categorize Your Contacts

– Virtual Rolodex – Keeping Up With Contacts

– Your Email Signature

– PS

6 – Business Cards and When To Use Them

– Give Them A Business Card

– Give Then A Personal Card

– Use Both Sides Of Your Business Card

7 – Learn From The Masters

– Read Everything You Can About Your Field

– Read and Study All About Personal Branding

– Read and Study All About Business Branding

– Gather Your Master Mentor Group

– Add Some Dead Masters

– Add Living Idols

– Use Real People When Available

8 – Market Your Brand

– Make A Bold Statement – But Not Too Bold

– Don’t Be Flamboyant Unless That Is Your Field

– Make Your Mark Memorable

– Business Logos

– Personal Logos

– Tags Pseudonyms And Alias’s Samuel Langhorne Clemens – “Mark Twain”

– Get The Word Out About You

– Buying Google Ad Space

– Responding To Craigslist Ads

– Newspaper and Magazine Space Ads

9 – Dress For Success

– Dressing Like The Winner You Are

– Dress Sharp For Interviews

– Dress Like The Crowd At Work – This is not the place for trend setting

10 – Final Tips and Techniques

– Do Favors Without Expecting Anything In Return – You will Get More Than If You Asked

– Keep Promises

– Using Facebook To Increase Business

– Writing and Sending Your Resume

Continued on my website –

Michael Irvin

Michael Irvin – Bilingual marketing, management, business development, expert entrepreneur and author who has help many business large and small to develop, manage and market their business products and services. Develop University Michael Irvin

Michael Irvin – Bilingual marketing, management, business development, expert entrepreneur and author who has help many business large and small to develop, manage and market their business products and services. http://www.michaelirvin.net http://www.developuniversity.com

Author Bio: Michael Irvin – Bilingual marketing, management, business development, expert entrepreneur and author who has help many business large and small to develop, manage and market their business products and services. Develop University Michael Irvin

Category: Leadership
Keywords: Personal Branding, Branding, Marketing, Market Positioning, Public Image, Public Relations