Promotion products are an effective and affordable way to get people familiar with your brand. These kinds of items need to be branded with your company logo and contact info so recipients can connect with you at a later time.

Selecting promotion products that represent your brand is an important part of marketing. Items need to be affordable, yet offer benefits to those receiving them. Merchandise should also be something that will last quite awhile and that people use on a regular basis.

Good examples of long-lasting promo gifts include coffee mugs, sports bottles, writing pens, desk clocks, branded apparel, and canvas tote bags.

When selecting merchandise it\’s important to think about how items are imprinted. Some techniques cost more than others and will add a substantial amount to the overall cost. For instance, having a mold created to produce custom USB drives is more costly than having your business name imprinted on a writing pen.

Screen printing a design onto tee shirts is usually more affordable than having logos embroidered onto polo shirts. However, if screen printed designs require multiple colors or cover the entire shirt it will cost more than embroidery.

Another thing to think about when buying promo products is the event. For instance, owners usually invest in inexpensive items for trade show giveaways because they are given to a lot of people.

If merchandise is used to welcome individuals that are joining your company or as a gift of recognition or achievement, gifts are usually more expensive because they are provided to fewer people.

The key to effective gift-giving is to invest in merchandise that people like to receive. The simplest way to learn about people\’s interests is to perform market research. One of the most trustworthy sources for gathering market data is Advertising Specialty Institute.

ASI has earned the reputation as the leader in trade show industry research. The organization recently shared the results of a study they conducted concerning the type of promo gifts that trade show attendees prefer to receive, along with what they do with items when events are over. The ASI study revealed the following:

* Trade show attendees prefer receiving embroidered corporate apparel over screen printed designs. Eighty percent of the individuals surveyed stated they wear branded clothing while running errands; making apparel a good method for boosting brand recognition.

* Almost 90 percent of study participants claimed they like tote bags manufactured from canvas or recycled fabrics. Business owners can maximize their return on investment by choosing enviro-friendly materials such as recycled PET fabrics or organic cotton.

* Nearly every participant stated they would take extra steps to receive original corporate swag. Over 60 percent said they would stop by trade exhibition booths or fill out a survey. About 50 percent said they would become part of a social networking group to receive unique branded products.

The ASI report also outlined how trade show attendees use promotional items when the event is finished. A few key points included:

* Females use reusable shopping totes more frequently than males. Close to 70 percent of women claimed to use shopping totes on a regular basis. This promotional item is an excellent way to acquire extra exposure for your brand without increasing marketing budgets.

* More than half of survey participants stated they never use stress relief balls. A whopping 80 percent of people who have received this gift said they toss them in the trash. Obviously, careful thought should be given to the effectiveness of this promotional item.

Taking these facts into consideration can help business owners choose imprinted promotion products that recipients will value and appreciate. Offering high quality merchandise that provides benefit is the best way to keep your name in front of people and motivates them to make contact with you when they are ready to make a purchase.

Developing original promotion products is an easy and effective way to strengthen brand awareness. At Gorilla Marketing, we excel at helping owners find the perfect merchandise that represents their company. Find out how easy it is to get started at http://www.GorillaMarketing.net.

Developing original promotion products is an easy and effective way to strengthen brand awareness. At Gorilla Marketing, we excel at helping owners find the perfect merchandise that represents their company. Find out how easy it is to get started at http://www.GorillaMarketing.net.

Author Bio: Developing original promotion products is an easy and effective way to strengthen brand awareness. At Gorilla Marketing, we excel at helping owners find the perfect merchandise that represents their company. Find out how easy it is to get started at http://www.GorillaMarketing.net.

Category: Business Management
Keywords: promotion products,promotional items,trade show giveaways,reusable shopping totes, promotional gifts